Every now and then, you may want to send a dedicated email to a certain group of people. For example, if you're hosting a conference or event, you might want to send a dedicated email just to event registrants to alert them of any new event updates they should be aware of (like in the screenshot above). Or if your business is community based, it might be a good idea to send a monthly email to welcome all your new members. 
The two examples above are of Brain Pickings’ weekend newsletter (to the left) and Fast Company’s design daily newsletter (to the right). These emails are always packed with useful and entertaining information, a sure sign of high clickthrough rates and an engaged audience. On the top of each newsletter, you will spot a call-to-action which invites people to either donate or subscribe.
Look into the statistics of your blog, what are the articles which are driving the biggest amount of traffic? It might be worthwhile to convert those blog post into white papers and setting up a landing page for them. Setting up a landing page takes to much time? Just offer for people to download the post in PDF format in exchange for their email address.
"I have been using 10DollarSoloAds for several of my online businesses. Every time the customer service has been exceptional. They help me write ads, re-write ads I have written and make sure that everything is running smoothly. On top of that, I receive far better results from this solo ad company than I from any other that I have used. This is absolutely worth every penny."
Arguably, this form of marketing is quite popular as well. Users love it when prizes are on offer, and they like it, even more, when they have to win them! Termed by many as digital sweepstakes, it enriches their competitive spirit and helps you to generate the right attention. Just get them to write some slogan, taglines, participate in quizzes, post pictures, or share your content—and in turn, offer them something.
Your “whales” are those customers who make large or consistent purchases from you. These customers are worth a lot and, better yet, they rarely require discounts to come back. To engage these customers, employ targeted email campaigns that court them and keep them buying—say and showcase how much you value their business, give them an 800 number if it makes sense, or offer a special loyalty program. And don’t forget to gather feedback on what they want to buy so you can sell it to them later.
You can easily personalize your email messages. From inserting a subscriber’s name in subject lines and email messages to creating emails that target customers’ individual interests and needs, there’s a wide variety of marketing tools and software available today that can help companies simplify and streamline the process of sending personalized emails to their customer base.
The two examples above are of Brain Pickings’ weekend newsletter (to the left) and Fast Company’s design daily newsletter (to the right). These emails are always packed with useful and entertaining information, a sure sign of high clickthrough rates and an engaged audience. On the top of each newsletter, you will spot a call-to-action which invites people to either donate or subscribe.
33. The power of press: If your business is featured in an online community publication, the piece is likely to include a link to your business site. Make that link a focused landing page geared toward the publication’s readership. This tactic can work well if you have a regular column, are being consulted as an expert, or are the subject of a piece.

From here, you can do two things — either fill in the data manually, or import information from your Google Contacts. If you're using Google Contacts, make sure you have your group of contacts ready and then in your spreadsheet, select Add-ons > Mail Merge and Scheduler > Import Google Contacts. Select the group you want and the information will automatically be added in the spreadsheet.

Click on “Select Recipients” in the “Start Mail Merge” group. Find the Excel spreadsheet you created, click "Open" and click "OK." Select fields from the “Write & Insert Fields” group on the "Mailings" tab of the ribbon. Click "Greeting Line" to enter a salutation. Click the "Match Fields" button to match a heading from the Excel spreadsheet to each field you insert.

In fact, many small businesses are showing a renewed interest in email marketing as a way to reach their customers with relevant, personalized messages at the right time—without needing permission from the internet’s increasingly restrictive gatekeepers. Plus, email has seen consistently healthy growth in global users with no signs of slowing down.

Mailchimp always ranks high on any list of lead capture tools. That’s partly because it’s got an excellent free plan. If you’re sending fewer than 12,000 emails a month or your list is under 2000 subscribers, this is a great starting point. Mailchimp also includes templates, guided newsletter creation, email subject line testing, and a useful knowledge base.
According to research from Clutch, newsletters are the most popular type of email, with 83 percent of companies sending them. These emails are typically sent on a consistent schedule (weekday mornings tend to be the most popular with brands) and will often contain either content from the company blog or website, links curated from other sources, or both. A newsletter might also contain upcoming events or webinars, news from your company, or other updates. Whether you create or curate your newsletter content, it should first and foremost be relevant and valuable to your audience.

A less obtrusive method, yet similar in idea, is a lead generation form box triggered by a scrolling action. These can be useful, as they slide into view when a user reaches the bottom of a page. If a page visitor reads to the bottom of your webpage page, they have most likely enjoyed your content. Placing a timed call to action on the bottom of the page can capitalize on a visitor’s interest – meaning the visitor will want to sign up for more similar content.
Software Developers will need to have a degree in some field of computer science. Most software developers working for email marketing services will be experts in HTML, Java, and other programming languages that are used widely on the Internet. A degree in marketing is not necessary, but could be helpful. Their clients will mostly be marketers, so understanding their needs can lead to more useful and responsive email programs.
In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.
Studies have shown that certain days of the week and particular hours of the day are the optimum time to send different marketing emails. But what if you’re in Paris on business and the best time to send an email to your US clients would be 3am? Email marketing services let you schedule emails to be sent at whatever time you like so that you don’t need to set timers to make sure you catch that important email window.
The main objective working with the club has been to take them digitally to the next level. By tightening up the Club’s brand guidelines, we installed a level of consistency and quality across all platforms, playing paramount importance by providing a fresher and more modern look, whilst not interfering with the crest and colour palette that the supporters of this family club will forever love.
To generate brand loyalty and develop a brand persona, companies can write newsletters to connect with their audience. Newsletters should be reflective of brand language and tone while reaching out to subscribers on a personal level. Companies often discuss business enhancements, highlight employee additions or successes, link to new website content, share pictures of office outings, and even ask trivia questions – anything to engage with their audience outside of a sales-driven strategy. It is best to plan these campaigns on a monthly or quarterly basis for consistency to remind subscribers of the human quality of the business. Build trust through interesting communication that is not directly intended to drive specific sales.
Therefore, before starting anything you should first learn what solo ad is, and what does the term “Targeted solo ads” mean? As you have already learned from previous articles, that solo ads are a very effective tool to generate leads and traffic towards your website. However, you should also be cautioned that it is no easy task. You need to know how solo ads work. In addition, what kind of solo ads you should go for? Should you pay insanely huge amounts to get your work done or use cheap Targeted solo ads to generate leads for your website? You also need to think first about the niche audience, the target audience to whom you are addressing.
Email marketing services make it far easier to produce beautiful email newsletters and emails of all types that match your business branding and are eye-catching and appealing. Consistent branding is important, so ESP templates make that easy to deliver. The best ESP providers offer a range of templates and drag-and-drop elements that make it simple to design an attractive e-newsletter or sales emails. With email marketing services you can include images, video content, and many different fonts, and place them in exactly the right spot for maximum effect.
As popular as newsletters are, they have a drawback. When you send multiple links or blurbs in an email, you weaken your main call-to-action. Your subscriber may click on the first link or two in your email but may not come back to the others, or they may skim your email and move on. So, if your main goal is to drive a specific action – sign up for this webinar, buy this product, read my latest blog post – you may be better off with a standalone email. These emails are dedicated to just one topic and put the call to action front and center. Your readers’ attention won't be diverted, so they’re more likely to take the action you want them to.
Most professional services websites just lie around all day being lazy. It does not need to be that way. By adding valuable content (as described above), adding specific offers and calls to action, and doing some search engine optimization you can generate many more leads. This approach has been a winner for us at Hinge. Last year we got more new business from our website than from any other source. That’s not because other sources of leads decreased. It’s because our website has become so effective. This post tells you how.

Birthday/Holiday Emails — Sending birthday or holiday wishes to your subscribers is a great way to keep your organization top of mind. And because of the fantastic targeting, these emails tend to get a remarkable response. To send birthday wishes, you would have to collect date of birth information on your sign-up or subscriber profile forms. By also including a special offer or coupon in these emails, you can help boost interest and possibly new sales, as well. According to a study by Experian CheetahMail, birthday emails generated more than two times the revenue of bulk mailings to the same customers.


One of my best business lead generation ideas is to go to chamber of commerce seminars and workshops and network small business owners there. I collect their business cards, send them an email asking if they want to get together for a one-to-one, where we can learn more about each other’s businesses. Many times this leads me to get a new client without spending much money at all.
Also This is Marketing & Advertising = Numbers Game : So Keep building your Lists, Keep promoting your Offers, don’t give up … The More your Promote the better your ROI is going to be. If you though you can send few clicks and you make sales! WRONG! and You will waste allot of money … Clean Traffic = More Leads = More Sales … There is no Magic shortcut otherwise we would have used it for ourselves 🙂
The best email marketing services provide valuable features that help you make the most of your email marketing campaigns and improve your business in a number of ways. Using a top-rated email marketing service such as aWeber or GetResponse lets you take advantage of better email design, contact organization, analytics, and segmentation while avoiding the risks of being blacklisted as a spam account. Learn more insights and compare email marketing platforms on Website Planet.

Unlike marketing channels such as billboard ads, flyers, or television commercials, email marketing allows you to communicate with your customers and leads in real time. This makes it the perfect channel to send timely messages to your email subscribers. For instance, if you are having a last minute sale or want to remind customers of a promotion that is ending soon, you can quickly put together a marketing email that will reach reader’s inboxes in just enough time to allow them to take advantage of the promotions that are set to expire.
Determining how often to reach out to subscribers and with which style of campaign can be time-consuming. Setting up the appropriate framework initially will save time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. Take the time to evaluate your business goals and start small. Work on one strategy and build your knowledge base from there. Navigating email marketing strategy is complex and a poorly-written, widespread email can spell disaster. For more information on structuring email campaigns, contact us.
How frustrating is it to book a flight or register for an event and not receive an automatic confirmation email? I know that personally, every time I make an online transaction, I wait impatiently to see that my transaction was complete. After all, nobody wants to worry that they're first payment wasn't processed, only to click the payment button again and get charged twice.
Rather than just guessing at what message is going to resonate with the most people, you can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about how to segment your email list, you can download our Email Segmentation Guide.
This should go without saying, but having an optimized website is among the most effective lead generation strategies you can employ. It’s important to understand your website and landing pages are the central hub where most of your sales will take place. Because website optimization is such a robust topic, we’ve picked five best practices that can help your website become a lead generating machine.
BuzzSumo presents a wealth of information on this offer page to make the case for why brands should use the product. The page is loaded with examples and data about BuzzSumo to answer all of the prospect's questions without them having to pick up a phone and speak to a salesperson. Best of all, the trial doesn't require the user to enter their payment information, so users who sign up don't have to worry about an unexpected credit card charge.
Software for electronic  mass mailing  has all the features professional email marketing platform must include. As a series of templates responsive email marketing and free newsletter. Alternatively, a system with real-time reporting that lets you know at all times how they are working many elements of your campaigns. On the other hand, even automatic management of low and rebounds.
Unlike the aforementioned email campaign types, on-event emails are triggered by recipient action. These emails usually focus on continuing the customer journey, by incentivizing existing customers to keep interacting with your brand. On-event emails can be some of the most lucrative for marketers as they focus on the behavior of the customer and offer a more personalized experience.
Email marketing services can directly improve your business. For starters, the built-in CAN-SPAM law compliance means that you won’t have to worry about falling foul of the law. Only contacts that have explicitly opted in will be added to your email lists and every email will automatically include the necessary unsubscribe options so that you adhere to anti-spam regulations.

If you only ever send fancy formatted emails, text-only messages may be worth a try. According to HubSpot, even though people say that they prefer heavily-designed emails with numerous images, in actuality, simpler emails with less HTML won out in every A/B test. In fact, HTML emails tend to have lower open and click-through rates that correlate directly to how many HTML elements are included. This is likely due to email programs such as Gmail filtering promotional emails out of the main inbox and into a different tab where they may not be seen by users. Plainer emails can be great for event invitations, blog content, and survey or feedback requests. But even if you don’t send text-only messages, simplifying your emails and including fewer images could be enough to boost your open and click through rates.
Analytics are indispensable for measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights into your customers' behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.
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