Arguably, this form of marketing is quite popular as well. Users love it when prizes are on offer, and they like it, even more, when they have to win them! Termed by many as digital sweepstakes, it enriches their competitive spirit and helps you to generate the right attention. Just get them to write some slogan, taglines, participate in quizzes, post pictures, or share your content—and in turn, offer them something.
It’s easy to track engagement, as well as sales and conversions, in your email campaigns. To make smart, data-driven decisions about your email-marketing efforts and to optimize your email ROI, there are key email metrics that you should be measuring and analyzing. That’s what we cover in this article: “Data-Driven Email Marketing—Key Metrics You Should Be Tracking.” In addition, FulcrumTech has developed an online analytics email-marketing platform—IntelliSents—that makes organizing and analyzing email-marketing data even easier. IntelliSents presents data in easy-to-read dashboards for real-time tracking and monitoring of email campaign performance. Be sure to check it out!
In addition to helping you build credibility, email marketing can also enable you to strengthen your relationships with new leads and existing customers. Through consistent and valuable email communications, you can stay on top of your audience’s mind, educate your readers on the topics that matter most to them, and show your appreciation for their business by letting them know about special promotions.
Companies also need to map out the customer’s journey across their marketing funnel. It’s almost like leaving breadcrumbs for your customer—after they look at your services, where do you want them to go? Leave “breadcrumbs” like a downloadable piece of collateral or invite them to sign up for a newsletter. Once you figure out the ideal new customer journey, you can measure where users drop off and improve your site accordingly.

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33. The power of press: If your business is featured in an online community publication, the piece is likely to include a link to your business site. Make that link a focused landing page geared toward the publication’s readership. This tactic can work well if you have a regular column, are being consulted as an expert, or are the subject of a piece.

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Another one of the unique benefits of email marketing is that email provides a more versatile channel for communicating with your customers. Not only are you able to send text and images over email, but you can also include video, attachments, and links to relevant content. For example, if your business has created some content assets that you’d like to share with your email list like a how-to video or an informational e-book, you can link to or embed video into your email message and attach any additional content assets or link to a landing page that allows customers to download the e-book.
The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal.
One of the great things about email marketing is that it can easily integrates with other marketing channels. For instance, you can take email marketing content that has performed well and develop several social media posts from this content without having to start from scratch. Or you may use email marketing to promote a social media contest, helping to bring more traffic to your social pages.
Now that you imagined your business heaven of having 5000 leads think about the opportunities something like this opens. With some lead nurturing you can turn about 250-500 of these leads into customers. If you convert 250-500 leads into paying customer each year, and your B2B product is priced at $1000, you may get $250K to $500K additional revenue per year or around $20K-$41K per month. That must sound appealing. 💰😍

Every email platform has a limit to the number of contacts you can email at one time. As your business grows, you’re going to want to be able to send emails to hundreds of recipients in one go. Email marketing services platforms can expand to accommodate thousands of contacts and permit you to send bulk emails to myriads of recipients at once. With an email marketing platform you can easily scale up your business without worrying about hitting a wall.
For example, Groove HQ, a helpdesk startup, positioned their entire blog around following their company to $100,000 in monthly revenue — a large, public live challenge. And as outlined in one of their latests posts looking back at their content operation, they grew their blog visits to 250,000 per month and grew their company revenue to $500,000 per month with content marketing as the only channel they invested in.
As advertisers have shifted more and more of their efforts online, they have tried to find ways to use the strategies developed in print advertising in new online environments. Most of the traffic once handled by the postal service now happens over email, creating a new method of direct marketing. Today, the average marketer sends 64 emails to their customers every year.
When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event. 
These are the next level of transactional emails. Email marketing software like Vero allows marketers to automatically trigger emails when customers click buttons, scroll down a page, read an article or watch a video. And that’s just the beginning. As you collect more data about a user, the emails can get more and more personalized, greatly increasing the chances that customers will engage with your website and buy products or services. For SaaS businesses, behavioral email marketing opens never-before-seen opportunities for upselling and converting clients and prospects.
Email marketing applies old strategies to new tools. Even though email is new, the basic content of an email ad is no different than the print advertising that has been around for a century. Finding ways to use pictures, text, and special offers to make people want to buy a product has been the mission of marketers for as long as there has been marketing. As such, getting a degree in marketing is one of the best ways to prepare potential marketers for running effective email campaigns.
These are the next level of transactional emails. Email marketing software like Vero allows marketers to automatically trigger emails when customers click buttons, scroll down a page, read an article or watch a video. And that’s just the beginning. As you collect more data about a user, the emails can get more and more personalized, greatly increasing the chances that customers will engage with your website and buy products or services. For SaaS businesses, behavioral email marketing opens never-before-seen opportunities for upselling and converting clients and prospects.
As an inbound marketing tactic, lead nurturing is all about understanding the nuances of your leads’ timing and needs. By getting these details right, you set yourself up for success. Lead nurturing introduces a tightly connected series of emails with a coherent purpose and full of useful content. In this context, lead nurturing offers more advantages than just an individual email blast.
Blogging can be done in three different ways, the first one being of course on your own website. Blog consistently and try to publish new posts on the same days. This way your audience gets to know your schedule and know when to return for fresh content. Traffic to your blog, however, is not the only thing, you need to convert those readers. Your readers are interested in the thing you write about, but they are most likely not on your email list yet. Try adding relevant call-to-actions to your blog posts!

Email marketing is important for many reasons. For example, it is important because it is highly adaptable. You can make the emails that you send to promote your business so that they suit any need that you might have. You can target many different social groups and adapt the content accordingly. Since the business world is constantly changing, you have to be able to respond quickly to any changes that the marketing experts present.
For over a decade, B2B marketers have used gated content (anything behind a lead capture form that requires the user to trade information for access) to generate leads from their websites. Gated content such as ebooks, videos, webinars, etc. are common assets that can be used as a value-exchange to anonymous visitors on your site who have yet to hand over their contact details.
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
Microsoft Office allows you to use different data sources for the address details – for instance, you can use an Excel spreadsheet How to Print Labels with Mail Merge in Microsoft Word and Excel How to Print Labels with Mail Merge in Microsoft Word and Excel Are you still using copy-and-paste to create labels, name badges, or other personalized mass communications? Mail Merge, a simple Microsoft Office automation tool, will let you print your labels in seconds. Read More or even an Access database. Here, you will use your Microsoft Outlook contacts to send forth the emails.

In order to sell, you need to convert and the key to email conversions is to nurture them using content. Like #2 above, the key lies in email list segmentation however, it helps to know what type of  content to use at each stage of the sales process. Once you nail that, your nurturing efforts will be much more effective and, your overall conversion rates will increase.

Manipulate, filter, import and export mailing list data You will be able to import mailing list data inside SendBlaster mass emailing software from most common sources as Outlook Express, formatted mailing list text files (.CSV format), web pages and the clipboard; it is possible to filter data in a very advanced way, based on the contents of one or more fields, which will allow you to send emails to a specific subgroup of email addresses in a specific list (for instance, only the people living in a certain area, or the contacts that run a specific business) – and all of this without learning any complex database syntax: just point & click, drag & drop!
While traffic brokers like Harris Fellman from Traffic For Me are upfront about acting as conduit between you and the solo ad provider, many aren’t. There’s a whole slew of one-man-show solo ad providers who don’t even have a mailing list. They sell traffic at a markup and resell it to other solo ad providers (which you may already be buying from).
So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is and, hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience. If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process.
Rather than just guessing at what message is going to resonate with the most people, you can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about how to segment your email list, you can download our Email Segmentation Guide.

The first step is to collect a comprehensive list of email addresses. The only significant disadvantage of email marketing is that many countries have laws against sending spam. Companies that send out unsolicited emails can face significant fines. It is crucial to only send emails to customers who want to receive them. It is important to make the process easy for customers to sign up for email updates (See also Permission Marketing). They can also offer incentives like one time coupons to encourage higher subscription rates.


Most quality programs work well, but many on-line entrepreneurs don’t really understand what to do to generate real success. We have the skills and expertise to accelerate your progress in most high quality affiliate and internet marketing programs. Our team has built hundreds of high converting sales funnels and sent tons of high quality traffic to help our clients become more successful online.
Personalize your mass email program’s layout and choose between 100 email templates using the bulk mailing software template engine SendBlaster mass emailer and newsletter software comes with plenty of professionally designed templates and a powerful WSYIWYG visual editor: don’t let your newsletters mailings look dull and unprofessional, send out appealing and graphically rich email to make your communication more effective.
Setting up your account usually takes just a few clicks. In most cases, all you need to do is to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.
Within 24 hours you’ll then receive a personal email from yours truly, with your very own click tracking link. (We use ClickMagick and MCBP as they are the industry's leading click tracking platforms). You can then watch as your clicks come in with highly detailed statistics such as geographic location, I.P. address, device type, browser type plus lots more detailed information.

All the types of marketing email we have discussed so far assume that you are sending communications to your own email database. If you want to reach a different audience and gain new leads, you might want to try out sponsorship emails. You pay for including your copy in another vendor’s newsletter or dedicated send. Research shows that US firms alone spent $1.51 billion on email marketing in 2011.
A less obtrusive method, yet similar in idea, is a lead generation form box triggered by a scrolling action. These can be useful, as they slide into view when a user reaches the bottom of a page. If a page visitor reads to the bottom of your webpage page, they have most likely enjoyed your content. Placing a timed call to action on the bottom of the page can capitalize on a visitor’s interest – meaning the visitor will want to sign up for more similar content.
Your “whales” are those customers who make large or consistent purchases from you. These customers are worth a lot and, better yet, they rarely require discounts to come back. To engage these customers, employ targeted email campaigns that court them and keep them buying—say and showcase how much you value their business, give them an 800 number if it makes sense, or offer a special loyalty program. And don’t forget to gather feedback on what they want to buy so you can sell it to them later.

I have already mentioned this one in the previous paragraph, but this is something that has to be stressed. While many kinds of online promotion and marketing are cheap and do not require a lot of investments, email promotion is by far the cheapest of them all. All you need to do is hire someone to operate your mailing lists and you will have a full marketing campaign at your disposal. Just make sure that you hire someone who knows how to do this in an organized fashion. You can start for $1 initially with Aweber marketing tool.
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