An eBook acts as a great incentive to get people to sign-up and provide you with their contact details and other useful information that you previously would not have access to. For instance, you could ask them to describe their biggest pain point and provide their mobile phone number in addition to their name and email address. Remember, website visitors are only willing to give up so much information, so the better the value offer, the more information they will give.

Therefore, before starting anything you should first learn what solo ad is, and what does the term “Targeted solo ads” mean? As you have already learned from previous articles, that solo ads are a very effective tool to generate leads and traffic towards your website. However, you should also be cautioned that it is no easy task. You need to know how solo ads work. In addition, what kind of solo ads you should go for? Should you pay insanely huge amounts to get your work done or use cheap Targeted solo ads to generate leads for your website? You also need to think first about the niche audience, the target audience to whom you are addressing.
A good cart abandonment email includes a prominent call-to-action and some compelling copy to remind the customer why they should complete the sale. The email from Growlerwerks below is a good example of this. It contains not just a large “Finish Order” button, but also some copy telling customers what they’ll get as a result of their purchase (”enjoy fresh craft beer for weeks”.) It even includes a hero shot of the product in action.
Your brand is your business’ promise to your customers to deliver a consistent product or service. Creating a voice for your brand and delivering it to your prospective customers on a regular basis is an important first step in establishing your business in their minds. Although there has been some debate about the rule of seven, general consensus is clear that when the right people see your brand multiple times, they are more likely to convert from prospects to customers.

One of the benefits native content has over guest blogging is that more overtly promotional content is often tolerated, which may be beneficial for generating leads in the short-term. With native advertising, your ads are front and center. They catch readers' attention by showing up in places that they're already checking out, instead of in a place that they've grown accustomed to ignoring.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Not every lead will turn into your customer on first contact. One thing is for sure, they will likely buy from someone at a future date. It’s important you keep in front of them, so you can have the opportunity to reach them when they are ready to buy. Using a follow up email campaign after your initial consultation will keep your company in front of your prospect on a regular basis. This will in turn lead to some of them converting into sales when they get to a point where they are ready to buy. The fact that the email campaign is automated means that it requires little management from you.
As an inbound marketing tactic, lead nurturing is all about understanding the nuances of your leads’ timing and needs. By getting these details right, you set yourself up for success. Lead nurturing introduces a tightly connected series of emails with a coherent purpose and full of useful content. In this context, lead nurturing offers more advantages than just an individual email blast.
Customer's Choice:   Non-Incentivized:  Our Most Responsive and Re-ordered Solo Ad.  Your Solo Ad is sent out to 10,000 of our most responsive customers.  Your email will be sent out to our viewers who have want to receive emails for various services, products or business opportunities.  Your solo ad is delivered to the recipients contact email address.  We have had customers report over 20 new signups and/or sales from one Solo Ad!  

Why is email marketing important? Compared to the many marketing channels available today to reach your target audience, email is the most effective channel for capturing attention, as well as engaging and connecting with prospects and customers to drive sales and revenue. No other channel is as successful at building strong customer relationships as email marketing.


After re-launching our website, we saw bounce rate decrease and conversions increase; but we continued to iterate through homepage variations, optimizing calls to action and messaging even further to narrow to our target customer. Now, the website is the top generator of leads for our sales team, and has drastically reduced our marketing costs to acquire a customer.
Once you’ve chosen the type of email service you want to utilize, follow a few simple rules to assure success. Target people who are either current customers or who are likely to become customers. Be sure you’re reaching the people who are the decision-makers in their households. For example, if you’re promoting a food product, then target your email direct marketing to the person who buys the groceries and does the cooking. Finally, keep your marketing emails short, to the point and relevant. It’s worth doing some analysis to determine which email marketing services in the UK will best serve your needs.
Email marketing is still a highly valuable tool for all types of marketing. Despite all the hype about the importance of social media marketing, most retail professionals find that email drives the highest level of customer engagement and. Email marketing is a proven success, but what’s surprising is that so many marketers are still not using email marketing services.

These are emails that are triggered after a customer completes a certain action. It could be that they’ve abandoned a cart on your site, so a few days later you send a transactional email reminder to checkout. Alternatively, after signing up for a webinar on your site, the customer receives a transactional email with a thank you and their login details. Any circumstance where a transaction takes place is a perfect opportunity to send this kind of email.
Email address confirmation and registration emails are also a great way to provide your subscribers with additional information they may need like your contact email, phone number, or social media profiles, and it opens the door for them to connect with you in different ways. For example, Best Buy’s welcome email contains various calls-to-action (CTAs) to help subscribers learn more about their different services.
Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update you list, include a large, clear headline, a brief description, and an image that showcases the product or feature. It's also worth linking to a custom page for each feature to make it easy for recipients to learn more about it.
One of my best business lead generation ideas is still business networking. I love digital and it’s right at the heart of what I do, but face-to-face contact can’t be beaten for impact and the ability to have a two-way conversation. Being an experienced presenter I regularly offer to present for free at events too. I always keep it informative and non-salesy, and I tend to find that even a third-hand recommendation from someone who saw my presentation and told a friend, can be warmer than a complete stranger coming to my website.
When the United States Postal Service created a nationwide postal network in the 1840s, mail became an important tool for marketing. Connecting with people through their mailboxes allowed businesses to offer customized marketing messages to specific segments of the customer base. It is likely that much of the mail you now receive contains some kind of marketing message. Catalogs, brochures, coupons and political appeals all pour through the postal service on a daily basis. (See also Direct Mail Marketing)
One of the greatest advantages of email marketing is that it allows marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email marketing allows companies to tailor certain ads to certain customers. If a customer has shopped for a brand of shoes in the past, companies can email them coupons for that same brand knowing that they have already expressed an interest.
The diverse array of companies involved in email marketing ensures that no one party can make changes that would have a widespread effect, and unlike Facebook or Twitter, if you invest the time and money into building and cultivating a great email list, your subscriber list will be an asset you own. Thus you’ll be able to leverage your list without the threat of someone limiting its effectiveness.
You can easily segment groups of your prospects and customers and send them specific marketing messages that target their personal needs and interests. By segmenting your email list, you can take the personalization of your emails to a whole new level. Demographic, geographic, and behavioral (e.g., past purchases) are a few of the types of data that you can use to target different segments of your email list and send more relevant and personalized email content.
When it comes to these social media emails, you don't have the option of using email software that allows you to customize the layout or add images. You're at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. 

Most professional services websites just lie around all day being lazy. It does not need to be that way. By adding valuable content (as described above), adding specific offers and calls to action, and doing some search engine optimization you can generate many more leads. This approach has been a winner for us at Hinge. Last year we got more new business from our website than from any other source. That’s not because other sources of leads decreased. It’s because our website has become so effective. This post tells you how.
These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer -- NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial, or the coupon they requested. Furthermore, don't overcomplicate the appearance of these emails. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed.
It's Targeted: Studies show that targeted and segmented emails perform better than mass email communications. Lead nurturing enables you to tie a series of emails to a specific activity or conversion event. You can craft your follow-up email based on the action a lead has taken on your website, thus showing that you are aware of their interests in the topic and what they might need next. Based on this information, lead nurturing emails can highlight reconversion opportunities that tie back to their earlier interests.
Microsoft Office allows you to use different data sources for the address details – for instance, you can use an Excel spreadsheet How to Print Labels with Mail Merge in Microsoft Word and Excel How to Print Labels with Mail Merge in Microsoft Word and Excel Are you still using copy-and-paste to create labels, name badges, or other personalized mass communications? Mail Merge, a simple Microsoft Office automation tool, will let you print your labels in seconds. Read More or even an Access database. Here, you will use your Microsoft Outlook contacts to send forth the emails.
Another of the many benefits of email marketing is that email communication allows you to communicate frequently with your subscribers, making sure that you are on top of their minds. In order to build a sustainable business, you need to influence new conversions while also encouraging repeat business. With email, you can check in with your subscribers periodically to remind them of the value that your business can provide. This is a great way to keep in touch with customers in between purchases while also nurturing relationships with new leads.
"Hi all! just wanted to give my best recommendations for the best platform for testimonials, namely SoloAdsX. Undoubtedly the no 1 platform in the market. It has meant lot for me and my soloads business to be branded on SoloAdsX. I have received many new clients thanks to the exposure given from SoloAdsX. Their seriousness in the business means anyone can trust the recommendations. I only use SoloAdsX for my testimonials. Right strategy!"
Integrating mailing list Opt-in, double Opt-in (closed loop) subscription features in your website: SendBlaster is a light and cheap Email Marketing program. The free email marketing software is also Can-Spam Law compliant. The email marketing double opt-in closed loop is done by inserting a mailing list double Opt-in management script in your web site (the usual “subscribe” form). Creating a spam free mailing list is extremely easy, even on plain HTML sites! – thanks to the pop3-enabled subscription/unsubscription features and the ability to import data from any web source: let SendBlaster email marketing program take care of mailing list updating and mass email sendings to the right recipients. And if you are on a PHP, ASP or WordPress website you can enjoy advanced email personalization features using the bulk email subscription plugin for WordPress.
When using pay-per-click advertising create a plan with budget expectations and performance targets such as cost per lead and cost per sale. If after three months, with AB testing to refine and improve, you’ve not gotten below those targets then pause to reconsider the channel. A good benchmark for cost tolerance per sale is to invest up to 25% of the lifetime value of a customer account. This will get you moving in the right direction.

After re-launching our website, we saw bounce rate decrease and conversions increase; but we continued to iterate through homepage variations, optimizing calls to action and messaging even further to narrow to our target customer. Now, the website is the top generator of leads for our sales team, and has drastically reduced our marketing costs to acquire a customer.
×