Unlike marketing channels such as billboard ads, flyers, or television commercials, email marketing allows you to communicate with your customers and leads in real time. This makes it the perfect channel to send timely messages to your email subscribers. For instance, if you are having a last minute sale or want to remind customers of a promotion that is ending soon, you can quickly put together a marketing email that will reach reader’s inboxes in just enough time to allow them to take advantage of the promotions that are set to expire.
Therefore, if companies want to get more leads from their websites they need to look at ways to personalize which piece of gated content is served to individual users as they browse the website. This personalization could be user-driven—asking them to explicitly choose what sort of gated content they are interested in—or it could be powered by content marketing software which tracks their browsing patterns and behavioral data to show the right piece of gated content.
Email marketing is still a highly valuable tool for all types of marketing. Despite all the hype about the importance of social media marketing, most retail professionals find that email drives the highest level of customer engagement and. Email marketing is a proven success, but what’s surprising is that so many marketers are still not using email marketing services.
Less Consistentcy: With newsletters, marketers generally stick to a specific schedule. For instance, you might create a weekly newsletter that goes out on Tuesday mornings. Or your company might be sending a weekend newsletter summarizing information published throughout the week. With dedicated sends, the schedule is less clear and, potentially, less consistent. You might use dedicated emails when you have published a new offer (which might be sporadic). Even if you decide to maintain a specific schedule, your subscribers might not realize it or expect communication from you because there is no clear connection between the separate sends.
When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event.
Not every lead will turn into your customer on first contact. One thing is for sure, they will likely buy from someone at a future date. It’s important you keep in front of them, so you can have the opportunity to reach them when they are ready to buy. Using a follow up email campaign after your initial consultation will keep your company in front of your prospect on a regular basis. This will in turn lead to some of them converting into sales when they get to a point where they are ready to buy. The fact that the email campaign is automated means that it requires little management from you.
Choose whether emails are sent as new messages to each recipient or as replies to your last conversation with each recipient. If you have no prior conversation with a recipient, the email will be sent as a new message. If you do have a prior conversation with the recipient, the email will be sent as a reply, and the Subject of your email campaign will be ignored, since the Subject of the last conversation will be used.
To split test, take one element of your email or optin form and change it. Then, segment your email subscribers into two groups and send each a different version. Every subscriber will either receive A (the original design) or B (the new version). Review the reports and analytics provided by OptinMonster or your ESP and determine which version was more successful.
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Automation is the hot topic of 2018. Most ESPs enable some level of email automation such as autoresponders. Autoresponders can be set to send a customized, tailored email to individual contacts when they carry out a specific action. For example, you can set autoresponders to send an email when your contact celebrates a birthday, or when someone subscribes for the first time, or even when someone buys an item from your website. Autoresponders save you time while delivering a personalized email service at scale.
As we have already begun our journey in 2019, email marketing trends are thought to rock a simpler design and more segmentation. Marketers are to leverage on storytelling to bag more positive impressions. Considered one of the ancient forms of digital marketing emails are still very effective and has the power to help your small business break the glass ceiling.
Brand awareness is one of the most important benefits of email marketing. Email marketing helps you increase your brand awareness by getting your email messages into the inboxes of potential new customers. The more consistent your communication is with your email subscribers, the more likely they will be to think of your business when they are looking for your products or services.
To generate brand loyalty and develop a brand persona, companies can write newsletters to connect with their audience. Newsletters should be reflective of brand language and tone while reaching out to subscribers on a personal level. Companies often discuss business enhancements, highlight employee additions or successes, link to new website content, share pictures of office outings, and even ask trivia questions – anything to engage with their audience outside of a sales-driven strategy. It is best to plan these campaigns on a monthly or quarterly basis for consistency to remind subscribers of the human quality of the business. Build trust through interesting communication that is not directly intended to drive specific sales.
To kickstart our podcast episodes, Steli and Hiten pull from an ongoing Google Sheet full of founder relevant topic ideas that are constantly added to by everyone on the team. They’ll hash out a quick outline for the direction we want the episode to go in, jot down a couple of case study examples to pull from, and start recording a back & forth conversation.
A good cart abandonment email includes a prominent call-to-action and some compelling copy to remind the customer why they should complete the sale. The email from Growlerwerks below is a good example of this. It contains not just a large “Finish Order” button, but also some copy telling customers what they’ll get as a result of their purchase (”enjoy fresh craft beer for weeks”.) It even includes a hero shot of the product in action.
Increase engagement by bridging the divide between your different channels. By providing in-email functionality that connects to your website or app, subscribers have the freedom to interact with you on their preferred device. For example, LinkedIn sends a CTA email when you receive a new LinkedIn invitation that is personalized and prompts the user to confirm the invitation.
To get even more engagement from your post, don’t include a link within the actual update. Right now, LinkedIn is favoring content in the feed that’s free of links (indicating promotion of something), so mention in the last line of your update that the link to your post where people can read more will be in the first comment—and just paste it in there after posting the update.
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With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.
It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.
Email marketing is, quite simply, using the tools of email to deliver advertising messages. The vast majority of Internet users have email accounts which allow them to receive an almost unlimited number of messages instantly. According to a survey conducted by Pew Internet, 82% of U.S. adults use the Internet, and email is one of the fastest, cheapest and easiest ways for marketers to connect with customers.
I’m not talking about a traditional direct mail campaign here. I’m talking about an old fashioned business letter. Seem retro? Exactly! With the rise of e-mail we receive fewer and fewer letters outlining a business proposition. The result it that they get attention. Make sure that the letter is relevant and not just a blind offer of your services. For example, you might point out that you noticed a specific need that their firm had and believe you might have a novel solution that can save them time and money. Focus on your target clients (see number 6).
Business lead generation is the process of identifying new prospects, then using a range of tactics to turn them into new sales opportunities. In this article, 25 experts share their best business lead generation ideas with you. Some you may know, others will be new and they’ll help you improve the quality and quantity of leads entering your sales pipeline.
The best of our business lead generation ideas are focused on direct mail and email campaigns on customers who have done business with us over the past five years. We also arrange these customers by their buying patterns, which again helps to create small, targeted lists that can then be personalized. Personalization is so, so effective when it comes to B2B. Within our email campaigns, we offer the customer an incentive such as a first look at a new collection, multi-buy offers, free samples books or an industry report.
Do you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it's critical that you share them in a visually appealing way.
If you’re not able or willing to commit to a newsletter, another email solution is to find relevant and quality newsletters published by others and pay to have your advertisements included in them. Such newsletters are often high-quality, upscale publications that have established and growing readerships in specific age groups and income groups. They also target groups based on variables such as gender, education level or geographical location.
A click-through rate is a percentage that tells you how many successfully delivered emails in a campaigns registered at least one click. A standard click-through rate is generally two to three times the conversion rate of your online store, maybe 5% or so. Why? Because you have a highly targeted group of people on your list who have opted in to your content. Your calls to action and images in your email play a big role in your click-through rate.
The elements you include in a welcome email will depend on the specifics of what you're offering. But in general, you can use the email to showcase your brand's personality and to highlight the value that recipients can expect to receive. If you're welcoming new users to a product or service, the welcome email is a great place to explain how everything works and what users need to do in order to get started.
Anniversary Emails — Celebrating a subscriber’s anniversary for joining your email list is another excellent opportunity for keeping your company top of mind and encouraging sales. On average, anniversary emails generated almost seven times more revenue compared to bulk mailings to the same customers in a study by Experian CheetahMail. See FulcrumTech’s review of a recent anniversary email sent by drugstore.com for an outstanding example of this type of email.
Anika is a post graduate in finance but her love for social media turned her into a marketing professional and she began her journey as a social media marketer and content writer. She started Anika J Virtual Assistant services to help the women entrepreneurs and mumpreneurs in making an engaging online presence through creating an effective social media strategy and content.
If there’s one function they serve, it’s to keep your company top-of-mind for your audience, and to remind them of your brand whenever you can. Any sales and engagement on top of that is a big plus, and you should definitely optimize these campaigns to improve engagement. But make sure you’re sending something compelling to keep your readers interested.
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