Like with all groups on your social channels, work hard to avoid being overly self-promotional about your offering by sharing tons of links or talking about your product. Allow genuine interest & appreciation to be the driving factor in starting one-on-one conversations with group members, and those will more naturally lead to authentic relationships that could blossom into new-found customers.
“When doing SEO, focus on building links back to your site from sites that are relevant to your business. If you’re selling houses, then getting a link to your site from a blog on Realtor.com is going to drive your site up in the Google search rankings. Whatever you do, don’t perform shady backlink building practices, such as buying 500 backlinks for $20 on Fiverr. SEO won’t produce leads for your business immediately, but over time your organic lead flow will increase, which will drastically improve your ROI on your business. “

The first step is to collect a comprehensive list of email addresses. The only significant disadvantage of email marketing is that many countries have laws against sending spam. Companies that send out unsolicited emails can face significant fines. It is crucial to only send emails to customers who want to receive them. It is important to make the process easy for customers to sign up for email updates (See also Permission Marketing). They can also offer incentives like one time coupons to encourage higher subscription rates.

Email marketing automation allows you to automate your sales cycle. Your business can use email automation tools to develop email drip campaigns, which automatically send email messages to individuals on a set schedule, helping you create automatic touch points with customers. You can also set up automation campaigns to trigger certain messages when a user takes an action on your website. For instance, if the customer visits your pricing page but then leaves your site, you can reach back out to them through an automated message to ensure that they don’t have any further questions.
It’s easy to test, optimize, and continually improve your email-marketing results. Which subject lines, preheaders, calls to action, headlines, content marketing messages, and email template designs resonate most with your target audience? With the right email testing and optimization strategy, you can quickly improve elements of your email campaigns to achieve substantially better performance results and higher ROI.
Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result. The old ‘spray and pray’ method of sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to individuals.
Easy To Build: Once you have your email template in place, building dedicated sends should be easy. You will generally grab some of the information already on the landing page, make a few tweaks to it and spend most time on nailing down the subject line. Unlike newsletters, dedicated emails don’t need to include many graphical elements to separate the different blocks of text and prioritize information. Here, the entire email revolves around a single message.
In your lead nurturing emails, it's important to call out why recipients are receiving the email. For example, you could say something like, "We noticed you're into [topic x] since you downloaded our [Topic X] ebook, and we thought you might want to learn more about [topic x] ..." Once you've addressed why recipients are getting email from you, you can format your lead nurturing emails similar to the way you'd set up your general marketing offer emails.
Blogging can be done in three different ways, the first one being of course on your own website. Blog consistently and try to publish new posts on the same days. This way your audience gets to know your schedule and know when to return for fresh content. Traffic to your blog, however, is not the only thing, you need to convert those readers. Your readers are interested in the thing you write about, but they are most likely not on your email list yet. Try adding relevant call-to-actions to your blog posts!
Software Developers will need to have a degree in some field of computer science. Most software developers working for email marketing services will be experts in HTML, Java, and other programming languages that are used widely on the Internet. A degree in marketing is not necessary, but could be helpful. Their clients will mostly be marketers, so understanding their needs can lead to more useful and responsive email programs.

Email marketing now develops large amounts of traffic through smartphones and tablets. Marketers are researching ways to capture the attention of users, in both span and volume. This is because the rate of delivery still relatively low due to strengthened filters and also because certain users have multiple email accounts that serve unique purposes. Because emails are generated according to the tracked behavior of consumers, it is possible to tailor promotional material to their needs and to present relevant details to potential buyers. Because of this, modern email marketing is perceived more often as a pull strategy rather than a push strategy.
Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon: One way they get you to continually buy more products from them is by emailing you offers on a regular basis.
According to Campaign Monitor, birthday emails are some of the most effective emails you can send, with a 481 percent higher transaction rate than promotional emails. Other milestones you can celebrate include your subscribers’ sign-up anniversary or your company anniversary. When combined with a special promotion or offer, these emails can drive much greater clicks and conversions.
In many cases, outbound techniques can get someone to think about you even if they haven’t thought about you yet, since many of the methods you use should have more of a “wow” factor to make your company stand out. Outbound communication is often highly targeted, with a call-to-action that is very obvious. As a result, good outbound marketing can push someone through the funnel at a faster rate, assuming they are closer to being ready to buy.  Inbound alone often does not drive someone to buy. Outbound gives them that extra nudge they need to drive a lead down the funnel.

A click-through rate is a percentage that tells you how many successfully delivered emails in a campaigns registered at least one click. A standard click-through rate is generally two to three times the conversion rate of your online store, maybe 5% or so. Why? Because you have a highly targeted group of people on your list who have opted in to your content. Your calls to action and images in your email play a big role in your click-through rate.


Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.
Knowing what works is great. You can continue building on previous success. Equally as important is to recognize where you can improve. While it’s easier (and more fun) to focus on the positive, acknowledging where you can make adjustments will improve your products and services. With email marketing software, it becomes easy to gather such data by tracking conversion and click-through rates.

Personalize your mass email program’s layout and choose between 100 email templates using the bulk mailing software template engine SendBlaster mass emailer and newsletter software comes with plenty of professionally designed templates and a powerful WSYIWYG visual editor: don’t let your newsletters mailings look dull and unprofessional, send out appealing and graphically rich email to make your communication more effective.
Your website is where the magic happens. This is the place where your audience needs to convert. Whether it is encouraging prospective buyers to sign up for your newsletter or fill out a form for a demo, the key is to optimize your website for converting browsers into actual leads.  Pay attention to forms, Calls-to-Action (CTA), layout, design, and content.
You can easily segment groups of your prospects and customers and send them specific marketing messages that target their personal needs and interests. By segmenting your email list, you can take the personalization of your emails to a whole new level. Demographic, geographic, and behavioral (e.g., past purchases) are a few of the types of data that you can use to target different segments of your email list and send more relevant and personalized email content.
Earlier in this guide we shared just how valuable a simple cart abandonment campaign can be. Once that’s in place, you may want to test a series of emails that goes out over two weeks. Start with gentle reminders first and, if they don’t work, move on to greater incentives, like discounts. You’ll find that many of your recovered carts return before the discounts are even required.
Email marketing is a great way to get your most convincing content in front of prospective decision makers. If you’re nurturing the right subscribers via email as mentioned in No. 5 above, and you’re using both segmentation and the right content as mentioned in No. 2 and No. 3 above respectively, then you can speed up your sales cycle by getting the right content to the right decision maker at the right time.

Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
Your website is where the magic happens. This is the place where your audience needs to convert. Whether it is encouraging prospective buyers to sign up for your newsletter or fill out a form for a demo, the key is to optimize your website for converting browsers into actual leads.  Pay attention to forms, Calls-to-Action (CTA), layout, design, and content.
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The lifeblood of a small business comes from good customer service, and thank-you marketing emails are compelling and rewarding to patrons. Customers feel real value when a business takes the time to respond to their experience and ensure that all expectations were met. Thank-you emails should be customized to the consumer and include current and future offers, along with a small token of gratitude, such as a discount on the next purchase.
Another of the many benefits of email marketing is that email communication allows you to communicate frequently with your subscribers, making sure that you are on top of their minds. In order to build a sustainable business, you need to influence new conversions while also encouraging repeat business. With email, you can check in with your subscribers periodically to remind them of the value that your business can provide. This is a great way to keep in touch with customers in between purchases while also nurturing relationships with new leads.
Within 24 hours you’ll then receive a personal email from yours truly, with your very own click tracking link. (We use ClickMagick and MCBP as they are the industry's leading click tracking platforms). You can then watch as your clicks come in with highly detailed statistics such as geographic location, I.P. address, device type, browser type plus lots more detailed information.
One of the most successful tools in the email marketers’ toolkit is segmented email lists. This means dividing your contacts according to their age, hobbies, location or other factors so that you can send more targeted emails that relate more closely to their interests. Segmented emails have an open rate that is about 15% higher than non-segmented emails and a click-through rate that is over 100% higher. One study found that more than 50% of all revenue is generated by segmented emails. Having all of your customer information in the same place as your email program means that you can apply segmentation based on almost any feature you like. Never mind targeting your customer base by age or demographic, with an email marketing platform you can send emails according to whether or not your recipients opened your previous email or how they joined your email list. The more targeted and relevant your emails are, the higher your click-through rate and user engagement will be.
Knowing what works is great. You can continue building on previous success. Equally as important is to recognize where you can improve. While it’s easier (and more fun) to focus on the positive, acknowledging where you can make adjustments will improve your products and services. With email marketing software, it becomes easy to gather such data by tracking conversion and click-through rates.
SendBlaster is the best bulk email software to manage mailing lists and set up email marketing campaigns in few steps. SendBlaster combines into one product the practicality of a mass email software with the flexibility of a bulk email web service. On the one hand you create newsletters and manage lists directly on your desktop: on the other you get a cloud email tracking service to handle reporting and improve your email campaigns.
It’s easy to test, optimize, and continually improve your email-marketing results. Which subject lines, preheaders, calls to action, headlines, content marketing messages, and email template designs resonate most with your target audience? With the right email testing and optimization strategy, you can quickly improve elements of your email campaigns to achieve substantially better performance results and higher ROI.
As popular as newsletters are, they have a drawback. When you send multiple links or blurbs in an email, you weaken your main call-to-action. Your subscriber may click on the first link or two in your email but may not come back to the others, or they may skim your email and move on. So, if your main goal is to drive a specific action – sign up for this webinar, buy this product, read my latest blog post – you may be better off with a standalone email. These emails are dedicated to just one topic and put the call to action front and center. Your readers’ attention won't be diverted, so they’re more likely to take the action you want them to.
Digests should be easier to consume than newsletters because they generally consist of lists and links. That helps subscribers scan the email quickly and click on the parts that they are most interested in. The goals of a digest and a newsletter will most likely overlap. Remember to place the most important call-to-action at the top and measure clickthrough rate and conversions. If your goal is to drive traffic to specific pages, monitor CTR closely and don’t forget to optimize the pages to which you are sending visitors.
Most email marketing platforms offer a basic automation system composed of triggers and accompanying emails based on customer actions. Businesses utilize these platforms to automatically send detailed thank you or confirmation emails after a product has been purchased, a service has been completed, a user filled out an important form, or new users have subscribed to their blog. Automation can also further personalization by triggering customer-specific emails for birthdays or specific purchase anniversaries.
A click-through rate is a percentage that tells you how many successfully delivered emails in a campaigns registered at least one click. A standard click-through rate is generally two to three times the conversion rate of your online store, maybe 5% or so. Why? Because you have a highly targeted group of people on your list who have opted in to your content. Your calls to action and images in your email play a big role in your click-through rate.
Email marketing services can directly improve your business. For starters, the built-in CAN-SPAM law compliance means that you won’t have to worry about falling foul of the law. Only contacts that have explicitly opted in will be added to your email lists and every email will automatically include the necessary unsubscribe options so that you adhere to anti-spam regulations.
Email marketing is still a highly valuable tool for all types of marketing. Despite all the hype about the importance of social media marketing, most retail professionals find that email drives the highest level of customer engagement and. Email marketing is a proven success, but what’s surprising is that so many marketers are still not using email marketing services.
Email is an “owned” digital marketing channel—that is, the sender fully controls the content and distribution—and typically works best when used to send personal, relevant messages to segmented lists of recipients. Email is an especially important tool in relation to ecommerce, where it’s used for sending transactional, promotional, and lifecycle messages (which we’ll cover in more detail below).
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
No. Nutshell doesn't support file attachments on bulk email, because file attachments sent in bulk have a high likelihood of getting your email address flagged for spam (even if it's legitimate email). We don't want to expose our customers to this probability, so we don't allow you to do this through our software. You can attach a file to one-off individual emails using our templates. 
While social media platforms and PPC ads limit the amount of characters you are allowed to use in your brand messaging, email has no character limits. Now, this doesn’t mean that you should abuse this feature by sending novel-length emails to your customers and leads. However, it does mean that you can take advantage of the opportunity to present a longer and more detailed message when necessary. You should always consider the goal and purpose of your email when crafting the content, but keep in mind that you have a bit more space than other channels might allow.
Newsletter Emails — Sent on a regular basis—such as monthly, bimonthly, or quarterly—newsletter emails are a great way for organizations to reinforce their industry expertise, build loyalty and engagement with subscribers, as well as grow a list of qualified prospects and customers. We have clients who get a triple-digit ROI on the email newsletters we produce for them, meaning a very strong payback. In addition, check out this great infographic for all the ways you can calculate the return from an email newsletter for your business.
Next to guest blogging yourself on different sites, try inviting one of your audience influencers to write a guest blog on your site. Just like you guest blogging on another site, you can give them a backlink and a platform to increase their audience. If you really want a famous person on your site, you might even consider paying her or him for writing a guest post. The goal is that you get a quality article and most likely the influencer will share it with their audience.
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.
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