If you’re already using physical or digital eBooks as a lead generation idea for your brand, then taking a few hours out to record an audiobook version of your already existing content is a very high-impact way to reach not only more people who are not currently within your sphere of influence—but to offer up another, potentially more exciting content medium for your existing audience to digest your book.
After subscribers make a purchase or register for a conference, follow up with an email that confirms their order and includes their shipping information and tracking links when applicable. Buyers are often eager to view their order confirmation because it provides reassurance that their purchase was processed and gives them information on when they’ll receive their order. This order confirmation email from Fitbit includes a receipt and link to check the order status in real-time.
We’ve explored lots of business lead generation ideas and the one that has been most successful is generating leads through search engine traffic. We make a list of questions that customers are likely to ask Google, then we write a post answering each question. In the end, you get very targeted traffic and the ability to build trust with readers by solving their question or problem.
Getting the best results from each email campaign requires a comprehensive strategy, effective implementation, and continual improvement of a number of components that work together to deliver against your campaign goals. The experts at FulcrumTech can help you develop that strategy, as well as improve and optimize all of your organization’s email campaigns. Email us or give us a call at 215-489-9336 and get started today!
High CTR: Recipients anticipate transactional emails because they help them complete an action. That is why they open them and click on them. Take advantage of this dynamic and include a highly customized call-to-action (maybe even as a P.S.) to leverage the fact that the subscriber is fresh and very actively engaged with your email communication. A 2008 Jupiter research showed that marketing content in transactional messages helped increased revenue and brand recognition.
Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Depending on the form, these kickback emails are often referred to as thank-you emails. These emails are mainly for the sake of fulfilling your promise to the user, and storing the information you promised them safely in their inbox.
Lead-Nurturing Emails — This type of email helps you move a lead through your sales funnel, while cutting the amount of time required by a sales team to educate prospects about your services and products. Lead-nurturing emails should be short emails with the main purpose of driving prospects to take action on your website. Click here for more information about setting up a successful automated nurturing or drip campaign.
At Campaign Monitor, we send what we call “blog solos” to highlight individual blog posts. We don’t expect readers to spend their entire day scrolling through our resources pages. Instead, we know a lot of people want to be given curated and relevant content in a way that’s extremely accessible. So we send emails that give a brief overview of a blog post, then a bold call to action that draws them into reading the rest.
The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal.
Because Wistia is a video hosting platform, publishing content strictly about how to use its product would only apply to people who were already customers. Videos like the one above, relevant to anyone who has an iPhone, help the brand create value for people who may not even be familiar with Wistia. If they learn something useful from Wistia once, they're more likely do it again, and may eventually come to the site ready to purchase a subscription.
What hesitations did your client have before they purchased? What did they experience after? How did they feel about the whole experience? Each section of the before-after-experience testimonial speaks to the hesitations of a potential buyer. The buyer can relate to the feeling a past customer had before they went through the process and relate to the hesitation. They’ll be able to relate to any hesitations a similar customer may have had.
Direct email or interruption based marketing involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.
The problem is that information abundance equals attention scarcity. This is known as attention economics. Social scientist Herbert Simon was the first person to discuss this concept when he wrote “in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”
Most quality programs work well, but many on-line entrepreneurs don’t really understand what to do to generate real success. We have the skills and expertise to accelerate your progress in most high quality affiliate and internet marketing programs. Our team has built hundreds of high converting sales funnels and sent tons of high quality traffic to help our clients become more successful online.
For example, what’s an R0 F0? Well, it’s someone who has never ordered but just joined your email list. How about an R7 F10 M1000? That’s probably a loyal buyer: 10 orders which total $1,000, the most recent being a week ago. And an R400 F10 M1000? Unfortunately, that’s a former loyal buyer, a “defecting customer,” who’s very far along in the customer lifecycle curve. She’s slipping away and hasn’t bought in more than a year.
Be sure that your business is using and leveraging the benefits of email marketing effectively. Email is a communication channel that allows your business to speak directly to customers, prospects, partners and suppliers. When utilized as part of an overall web-based marketing strategy it is a powerful tool that provides a wide range of benefits for businesses of all sizes.
Sales Development reps (SDRs), also often called Inside Sales or Lead Qualification reps, are focused on one thing: reviewing, contacting, and qualifying marketing-generated leads and delivering them to Sales Account Executives. Simply put, SDR teams pass the baton from Marketing to Sales. Why do it this way? Because you want to make sure every single lead Marketing passes to your Sales team is as qualified as possible. Your SDRs should take the time to help each and every lead, offer them value, make a positive impression, create future demand, and become a trusted advisor. This step is critical in the lead generation process because you don’t want to treat your leads as blank faces to be simply questioned, qualified, and harvested.
It’s easy to track engagement, as well as sales and conversions, in your email campaigns. To make smart, data-driven decisions about your email-marketing efforts and to optimize your email ROI, there are key email metrics that you should be measuring and analyzing. That’s what we cover in this article: “Data-Driven Email Marketing—Key Metrics You Should Be Tracking.” In addition, FulcrumTech has developed an online analytics email-marketing platform—IntelliSents—that makes organizing and analyzing email-marketing data even easier. IntelliSents presents data in easy-to-read dashboards for real-time tracking and monitoring of email campaign performance. Be sure to check it out!
Hello; Thanks for the great post. I have my email contacts broken down by category so I can send a email to everyone or just to the groups that will have interest in what I am writing about. As an example owners of amusement parks don’t have the same interests as bounce house rental companies or circuses. Just in case I haven’t mentioned this before my company helps sell amusement, concessions, and confection equipment. I also prefer email because the mailing list is mine. It isn’t dependent on a social media company or someone else’s website. I know that the people who do read my emails are going to be directed to pages on my site and only my site. And one other thing I’ve noticed is that I get more enquiries about new listings in weeks after I sent out an email post to a given group. Thanks again and keep up the good work, Max
eROI’s monthly newsletter is a stellar example on so many levels. The first few paragraphs includes an entertaining introduction to the topic of the newsletter. Then, they include four “insider tips”, which include “read more” buttons to the blog post on their site. But the best part of this newsletter is the interactive element at the bottom: they used working radio buttons to allow subscribers to vote for next month’s theme! How cool is that?
That was an insanely valuable blog post! Please keep and continue your good work ,Keep posting these type of interesting articles.This post is very helpful.I have been examinating out some of your articles and it’s pretty clever stuff.I need to thank you for this wonderful Article and aslo Thanks for this valuable information and all the guidelines you provided.
While there are many tools on the market to support this, our favorite here at Nutshell is MailChimp. Not only does Nutshell offer a powerful integration with this tool, MailChimp is easy to sign up for, and offers free subscriptions up to 2,000 contacts. Click here to learn more about how Nutshell integrates seamlessly with this tool! Sending mass emails to thousands of clients from Nutshell can be done within minutes.
The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.
We always do our best to fulfill our service quality in delivering the number of clicks which you have ordered. However, as there are many factors that result in poor opt-in rates such as product is irrelevant or unattractive, the landing page look like a scam or copy writing of the landing page is not right. Thus, we do not guarantee the opt-in rates.
Your content is the foundation of your inbound marketing efforts. According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”. Think of content as the fuel to all of your marketing campaigns from email to social. Create content that is impactful to your audience and drives sharing. Through creating high quality content, you can begin to gain your buyer’s trust and start breaking through the noise.
Diluted Call-To-Action: Due to their format--a compilation of information--newsletters can be overwhelming and ignorant of a specific call-to-action. If you include a series of blurbs or article summaries, the attention of your recipients will most likely be spread across these tidbits of information as opposed to staying focused on a certain element. Of course, you can address this by prioritizing the most important information at the top of the newsletter and include a clear call-to-action after/alongside each block of text.
One of my best business lead generation ideas is to go to chamber of commerce seminars and workshops and network small business owners there. I collect their business cards, send them an email asking if they want to get together for a one-to-one, where we can learn more about each other’s businesses. Many times this leads me to get a new client without spending much money at all.
Sponsorship email campaigns are one component to a paid media strategy, which could also include pay-per-click (PPC), display advertising, mobile advertising, affiliate advertising, etc. In this paid media universe you have the benefit of being specific when describing the target audience you want to reach. For instance, you might want to focus only on Asian American females in the 30 to 40 years-old range.
We fully Own Our Lists, We build them from Ground Up! We have full control of the whole marketing Process. Here You deal Directly with US! Other Marketplaces, Like Udimi have thousands of sellers and resellers and brokers! so they cant control the whole process, also Median CPC on Udimi is $0.59 Per click, You Pay Less with US. Traffic for Me is another Example, They dont Own any Lists, they are Purely Brokers & their Median CPC is $0.79!! Again you pay Less with US …
Companies also need to map out the customer’s journey across their marketing funnel. It’s almost like leaving breadcrumbs for your customer—after they look at your services, where do you want them to go? Leave “breadcrumbs” like a downloadable piece of collateral or invite them to sign up for a newsletter. Once you figure out the ideal new customer journey, you can measure where users drop off and improve your site accordingly.
“A great, underrated lead-generation technique for real estate agents? One word: Altruism. Do good for others without expecting anything in return. Get involved with charity or civic organizations and do so with the sole intention of helping. A side effect of doing good is that it gets your name in front of others, and more importantly it gives those people an opportunity to learn something about you outside of real estate. When a real estate need finally arises, you’ll be top of mind and thought of more as a “real person” as opposed to ‘just another agent.’ Also? It feels nice to help others!”
Mailchimp always ranks high on any list of lead capture tools. That’s partly because it’s got an excellent free plan. If you’re sending fewer than 12,000 emails a month or your list is under 2000 subscribers, this is a great starting point. Mailchimp also includes templates, guided newsletter creation, email subject line testing, and a useful knowledge base.