Part of the problem is that people are confused about the difference between ‘strategy' and ‘tactics'. It's essential not to get these two confused. They are related – tactics are a vital part of what makes a strategy work – but they’re not the "be all and end all." Too many people neglect a full and comprehensive strategy in favour of a bunch of loosely-connected tactics. So, to recap:
Minimal risk: Some top marketers expect to burn through $10,000 of advertising budget before even knowing if they can make a campaign profitable. (Nope, that’s not an exaggeration. But I’d usually aim for a few hundred dollars—not thousands.) With email marketing, the costs are much, much lower. A simple email marketing software like AWeber is very affordable even if your business isn’t a huge success, yet. And even if you go with something advanced like Infusionsoft, you’re still far away from the kinds of investments many other marketing tactics require. Sure, email marketing and advertising aren’t directly comparable (advertising is mainly used to reach new prospects). But you get the point.

Part of the problem is that people are confused about the difference between ‘strategy' and ‘tactics'. It's essential not to get these two confused. They are related – tactics are a vital part of what makes a strategy work – but they’re not the "be all and end all." Too many people neglect a full and comprehensive strategy in favour of a bunch of loosely-connected tactics. So, to recap:
The terms ‘aim' and ‘objective' are often used interchangeably. However, they are not the same. Aims are an overarching end goal (and are usually specific). Objectives are steps along the road to that goal (and can be a bit more flexible). Aims are long-term outcomes, while objectives are short-term targets. Different objectives work towards different purposes. For example:
In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.

Ask for the right information upfront: Great personalization starts way before you hit the ‘send’ button. It all starts with your sign up form. Without data such as name, company and location, you will be very limited with your personalized communication. Remember to only ask for the information you need, rather than the information you want. This is one of the ways that GDPR has impacted marketing teams.


Keep the subject line and pre-header short: The subject line is crucial. Keep it short so the reader knows exactly what the email topic is about. And the pre-header text (also known as snippet text), don’t let it go to waste by using “To view this email in your browser…”. Instead, summarize the email or include a call to action (i.e., Use “FREESHIP” to get free shipping).

Great tips in this article. It is so very important to curate an email list that will actually prove to be helpful for a business. Businesses should make registration simpler and offer incentives so that the users/readers have a reason to register. You need to be able to intrigue the users to get them on your mailing list. Avoid using lists that have been purchased – you will only end up with fewer open rates. Great read – thanks for these tips, will definitely be using them!
In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.
Note: if your email is not run by a Microsoft exchange server, the you must leave your computer turned on and Outlook running for the automated replies to be sent. If you’re not sure if your email is setup in this way, ask your IT department. If you don’t have an IT department, then your email isn’t likely setup on an MS Exchange server and you should leave your computer on.
Everyone's busy and their inbox is already full. Why add to the problem with a longwinded email? People generally like short, concise emails better than long ones because concise emails have an obvious focus. Plus, when your users are scanning through all their emails in a short amount of time, they're more likely to find the overall message before deciding to take any action.

Ask for the right information upfront: Great personalization starts way before you hit the ‘send’ button. It all starts with your sign up form. Without data such as name, company and location, you will be very limited with your personalized communication. Remember to only ask for the information you need, rather than the information you want. This is one of the ways that GDPR has impacted marketing teams.
When you create a Mailchimp account, you have the option to select a Free or paid plan. This option allows you to experiment with our user-friendly tools and figure out how to best use our all-in-one Marketing Platform. So if you’re just getting off the ground, you can learn to market smarter so you can grow faster. You can remain on the Free plan as long as you have 2,000 or fewer contacts in your audience.

You can also voice opinions that repel people you don’t want to work with. For example, I’ve shared that I don’t like working with people who don’t take responsibility for their own life. If someone’s more likely to blame outside factors for their misfortunes than look for things they could do to change the situation, I won’t have a good time working with them.
Keep the subject line and pre-header short: The subject line is crucial. Keep it short so the reader knows exactly what the email topic is about. And the pre-header text (also known as snippet text), don’t let it go to waste by using “To view this email in your browser…”. Instead, summarize the email or include a call to action (i.e., Use “FREESHIP” to get free shipping).
Based on all the information we have gathered during our in-depth research we assign a magic score to each vendor. This is based on factors that affect any solo ad purchase (for e.g: CPC, Sales, Conversion rate etc). We use our proprietary algorithm to do this. As a rule of thumb, higher the Magic Score, better the solo ad experience is going to be.
I appreciate you sharing this great article! If you’re still sending mass emails without updating your email marketing strategies, you'd noticed that results are disappointing, despite your efforts in updating your mailing lists and creating emails. If you aren’t getting clicks, most likely you’ve been wasting your time. However, these tips are game changers, I bet these would help a lot. A must read!
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