Create a new campaign within the mass email platform and create your message following directions provided with the platform. Typically, you can copy and paste if you've already created a pre-written message in Microsoft Word or other writing software. You may need to add pictures, borders or logos in order to make your mass email more attractive. This is especially true if you're sending a newsletter or something similar. The instructions are basically the same if you're using email distribution software, though these programs typically have a word processor built in.
For example, a local design school could send out emails to let them know about their new design class that has a limited number of seats. Many of their customers and potential leads may have missed out on this opportunity to attend the class, had they not revisited the website in time. The design school then can fill all the seats more quickly, instead of waiting for reservations to trickle in.
If you’re already using physical or digital eBooks as a lead generation idea for your brand, then taking a few hours out to record an audiobook version of your already existing content is a very high-impact way to reach not only more people who are not currently within your sphere of influence—but to offer up another, potentially more exciting content medium for your existing audience to digest your book. 
Setting up your account usually takes just a few clicks. In most cases, all you need to do is to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.
Email is the marketing channel preferred by consumers to communicate with companies. According to research conducted by MarketingSherpa, 60% of survey respondents chose email as the preferred way to receive promotions and regular updates from companies with which they are interested in doing business. Only 20% of respondents chose social media, and 17% chose text messages.
Email marketing campaigns are widely used to drive sales; however, well-written emails can also be a powerful tool in improving brand loyalty and expanding business. Most email marketing and marketing automation platforms offer a wide array of templates and drip campaign functions that create a multitude of marketing opportunities. A brief review of short term and long term marketing objectives should point you in the direction of one or more of the following six email marketing strategies:

TAB franchise owners often advertise free taster sessions on their sites, so local business owners (or anyone who stumbles on their site) can get a sense of how the TAB community can help them grow their business. We’ve found this to be an effective way of overcoming the hurdle of skepticism and to show the power of our service rather than explain it. With only 6% of business owners considering themselves “very trusting” of B2B vendors, the best way to market to them is by educating, not selling.
42. Breathing life into dead pages: Traffic doesn’t necessarily stop flowing to an event, giveaway, or promotion page as soon as you hit the expiration date and stop promoting it. Make sure latecomers still have a way to stay connected by updating those pages with a LeadBox™. You can use it to offer a “consolation prize” lead magnet, or simply provide the chance to get notified of future events and promotions.
Newsletter Emails — Sent on a regular basis—such as monthly, bimonthly, or quarterly—newsletter emails are a great way for organizations to reinforce their industry expertise, build loyalty and engagement with subscribers, as well as grow a list of qualified prospects and customers. We have clients who get a triple-digit ROI on the email newsletters we produce for them, meaning a very strong payback. In addition, check out this great infographic for all the ways you can calculate the return from an email newsletter for your business.

Email is the marketing channel preferred by consumers to communicate with companies. According to research conducted by MarketingSherpa, 60% of survey respondents chose email as the preferred way to receive promotions and regular updates from companies with which they are interested in doing business. Only 20% of respondents chose social media, and 17% chose text messages.
How much value is there in adding one or more of these type of emails to your organization’s current email-marketing program? FulcrumTech’s ROI Goalsetter tool can answer that question. With the help of our email ROI calculator for business planning, you can now quickly, easily, and accurately calculate the ROI of each of your email campaigns, as well as potential returns based on email improvements.

Click on “Select Recipients” in the “Start Mail Merge” group. Find the Excel spreadsheet you created, click "Open" and click "OK." Select fields from the “Write & Insert Fields” group on the "Mailings" tab of the ribbon. Click "Greeting Line" to enter a salutation. Click the "Match Fields" button to match a heading from the Excel spreadsheet to each field you insert.
For example, If you’re a retailer specializing in hip, modern home decor, you probably wouldn’t waste your time sending mailers. Instead, you’d target your core audience of hip, modern millennials by posting breathtaking staged rooms on Instagram, or ads when individuals search for such decor. Or you might create an exciting contest on social media (check out our guide here).
For example, a website visitor gives you their email address and name to download one of your free ebooks. They gave you their valuable contact information, and you gave them some great educational content. From this point on, you can use this info for following up with different types of email marketing messages. Don’t forget that any business transaction is about creating a mutually beneficial relationship. Use these timeless sales principles in your communication.
“Because original data is worth it, many people will be happy to subscribe to your blog in exchange for the report. In addition, you can share the report with all of the participants in the survey, who will likely share the report with their audience. This quickly magnifies the impact of your marketing efforts, building your email list and helping your brand build a reputation as a source for interesting and original data”, said Cara Hogan, Content Strategist at Zaius.
Whether you are hosting a small private function, a large-scale international tradeshow, or an executive-level webinar, event marketing needs to be an integral part of the lead generation mix. After all, events are a critical component of an outbound marketing strategy. Essentially, events offer you the chance to define your brand, clarify the solutions you provide, and establish personal connections with participants. And while they provide you with an invaluable opportunity to engage with prospects and customers, events also give attendees the chance to interact with each other. As every marketer knows, there is no better advertising than the direct words of a satisfied customer. Events also provide a venue to deliver speeches and content that convey your company’s thought leadership and raise your perception in the eyes of buyers.  Compared to other marketing tactics, events are more likely to quickly turn a prospect into a strong lead. As a lively, interactive, educational forum, events position your business as a trusted leader in a field of many.
As your email list grows bigger, it gets harder to manage it using a standard personal or business email account. A good ESP helps you assign subscribers to different lists so that you can use segmentation more effectively, and prevents the dreaded possibility of accidentally putting your whole list in the open CC field. It’s also far easier to comply with the CAN-SPAM law (Controlling the Assault of Non-Solicited Pornography and Marketing law) that requires that you make it easy for people to unsubscribe and to process their request within 10 days. Email marketing services unsubscribe recipients immediately and automatically.
Subscribers are generally a diverse and quality audience that can be leveraged to determine popular opinion. Companies can create surveys to help formulate important brand identifiers like incident response strategies, potential sales, new branding, etc. Consider sending an email requesting customer feedback on products, services, or policies. Utilize this information for quarterly reports and action plans. Companies can also create an email marketing campaign asking their dedicated consumers for online reviews to boost sales.
Email marketing services can directly improve your business. For starters, the built-in CAN-SPAM law compliance means that you won’t have to worry about falling foul of the law. Only contacts that have explicitly opted in will be added to your email lists and every email will automatically include the necessary unsubscribe options so that you adhere to anti-spam regulations.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Your website is where the magic happens. This is the place where your audience needs to convert. Whether it is encouraging prospective buyers to sign up for your newsletter or fill out a form for a demo, the key is to optimize your website for converting browsers into actual leads.  Pay attention to forms, Calls-to-Action (CTA), layout, design, and content.
Another example is KissMetrics, the advanced analytics platform, who has two tools in a section of their site called /growth-tools/ around (1) calculating statistical significance for AB tests and (2) building URLs with UTM parameters for easy campaign tracking. These are useful to their exact target audience (marketers that run AB tests and other marketing campaigns):
Determining how often to reach out to subscribers and with which style of campaign can be time-consuming. Setting up the appropriate framework initially will save time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. Take the time to evaluate your business goals and start small. Work on one strategy and build your knowledge base from there. Navigating email marketing strategy is complex and a poorly-written, widespread email can spell disaster. For more information on structuring email campaigns, contact us.
As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.
After an email campaign is sent out, it will be important to track and evaluate the success of that campaign. Pre-established metrics should be used to determine success or failure. If a campaign is not performing well, marketers can change the design of the ads, the products being emphasized, or the deals being offered. The flexibility of email makes it easy to implement changes quickly and inexpensively.
Let’s begin by with the definition of a lead. What does a lead mean to your company? Many companies have different definitions depending on their sales cycle, but standard definition is a qualified potential buyer who shows some level of interest in purchasing your product or solution. For the leads that fill out a form, they often do so in exchange for some relevant content or a compelling offer.
Because search engines equate high-quality content with a high-quality website, creating content with value is very important. Conduct a content audit to see how many of your assets fall into the thought leadership vs. promotional category. That means making sure that your thought leadership content has substance to it. Lots of companies are jumping on the content bandwagon, so do it right: focus on quality over quantity, and on providing useful – not promotional – information.
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