For new visitors, click-through rates from a service page to a pricing page are extremely high. The conversion rate of requests for quotes (RFQs) from the pricing page are higher than conversions from a service page. Instead of “package pricing” like most SaaS providers, our pricing pages include “Starting At” pricing. We list a “Starting At” monthly price, document everything included, list all available options, and then request leads “Submit An RFQ”.
In your lead nurturing emails, it's important to call out why recipients are receiving the email. For example, you could say something like, "We noticed you're into [topic x] since you downloaded our [Topic X] ebook, and we thought you might want to learn more about [topic x] ..." Once you've addressed why recipients are getting email from you, you can format your lead nurturing emails similar to the way you'd set up your general marketing offer emails.
This should go without saying, but having an optimized website is among the most effective lead generation strategies you can employ. It’s important to understand your website and landing pages are the central hub where most of your sales will take place. Because website optimization is such a robust topic, we’ve picked five best practices that can help your website become a lead generating machine.
These are just a few examples of how a brand can use on-event email campaigns to extend the dialogue with customers and personalize their experience. When using on-event emails, it’s easy to “set and forget” them. But because these emails offer a tremendous amount of opportunity for additional sales, it’s important to review their performance among your customer base on a regular basis. If certain emails aren’t doing well, make sure to revisit them and refine their content.
After 90 days of inactivity, the outlook is not good. If someone goes three months without purchasing, the odds of them returning to purchase are not great. Though, this is definitely dependent upon your store and industry. Some stores simply have a long sales cycle. Just be aware that you will probably start experiencing diminishing returns at 90 days.
You can easily segment groups of your prospects and customers and send them specific marketing messages that target their personal needs and interests. By segmenting your email list, you can take the personalization of your emails to a whole new level. Demographic, geographic, and behavioral (e.g., past purchases) are a few of the types of data that you can use to target different segments of your email list and send more relevant and personalized email content.
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