After 90 days of inactivity, the outlook is not good. If someone goes three months without purchasing, the odds of them returning to purchase are not great. Though, this is definitely dependent upon your store and industry. Some stores simply have a long sales cycle. Just be aware that you will probably start experiencing diminishing returns at 90 days.
Every marketer has their own favorite lead-generation tactics, and you probably won’t have the opportunity to try every single one of the above ideas. There are, however, 4 aspects of lead gen in particular that we at LeadPages have found effective for nearly every type of business. Download our 4-Step Lead Machine video tutorial to see them in action:
We don’t just look every day for people with problems, but we get notifications when these problems pop up. We set up a Google notification to alert us when certain keywords are used, such as “Windows search”, “Alternatives to Windows search”, “problems with” etc. We receive several notifications from Google and other social channels letting us know who is having these problems and we can then reach out to them with a targeted email. It’s really quite simple.
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
Exact ROI: There is a very specific investment in sponsorship emails--you know how much you are paying the vendor. Now you only need to track the results you are getting (visits, leads, sales) in order to determine what is your return on the cost you have paid. Knowledge of the exact ROI will help you fit in your marketing budget and build accurate marketing reports at the end of the quarter.
While social media platforms and PPC ads limit the amount of characters you are allowed to use in your brand messaging, email has no character limits. Now, this doesn’t mean that you should abuse this feature by sending novel-length emails to your customers and leads. However, it does mean that you can take advantage of the opportunity to present a longer and more detailed message when necessary. You should always consider the goal and purpose of your email when crafting the content, but keep in mind that you have a bit more space than other channels might allow.
Don’t make the mistake of assuming mass mailing has to carry a hefty price tag. Mailgun offers both comprehensive deliverability features and powerful marketing automation tools, so your bulk emails actually reach every intended person on your mailing list. And with our free plan, the first 10,000 emails you send each month are free of charge. That’s a far cry from some email services that offer free email marketing in the form of a free trial, meaning your first month is gratis, but the price rises sharply after that.
Access to educational content. Certain consumer products benefit from sharing additional context with customers. As developer Kathy Sierra argues in her book Making Users Awesome, no one wants to be “good at cameras,” they want to take beautiful photographs. Consider producing a free piece of content that contains tangible value for your target customers and will put them into a buying frame of mind. The best converting lead magnets offer something visitors can immediately apply and that highlights a gap your product can fill.
The fastest and most effective way of reaching a highly targeted prospect base with your product/service is via email. We will send out your ad in html or text to over 10,000 people that have requested information. This is our most responsive list. Each prospect has opted in twice (double opt-in) expressing interest. The list changes continually to maintain fresh mailings and provide you with responsive viewers!
As their name suggests, these emails are used to nurture leads through the marketing funnel into a position of sales readiness. For example, let's say you sent your list a marketing offer email. You might then set up a lead nurturing workflow that triggers another email about a complementary offer or piece of content to everyone who converted on that initial offer. The logic is simple: By identifying a particular group of contacts that you already know are interested in a specific topic, you and can follow up with more relevant and targeted content that makes them more likely to continue their relationship with you.
In contrast, organic reach for Facebook pages has been declining since 2013, as the platform continues to focus its News Feed on promoting content from friends and family. Similarly, climbing the search rankings in Google is only getting harder, with advertisements and answer boxes resulting in a noticeable increase in no-click searches, especially on mobile. More than ever, if you want to reach your customers on these platforms you may be forced to pay—and those costs are increasing.
The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.
Brand Awareness: Similar to newspapers, newsletters create a certain anticipation in readers. Whether it is a daily newsletter or a weekend communication, you get into the habit of receiving it. If you enjoy the content, you will most likely stay subscribed to the newsletter and look forward to getting the next email. By building a habit in your email subscribers, you enable them to recognize your brand and associate it with a positive sentiment.
Mailchimp always ranks high on any list of lead capture tools. That’s partly because it’s got an excellent free plan. If you’re sending fewer than 12,000 emails a month or your list is under 2000 subscribers, this is a great starting point. Mailchimp also includes templates, guided newsletter creation, email subject line testing, and a useful knowledge base.