Email has been shown to generate a better ROI compared to other marketing channels. A survey by the Direct Marketing Association and Demand Metric of marketers in the United States showed that email achieved a median ROI of 122%, which was more than 4 times higher than other marketing channels, including social media (28%), direct mail (27%), and paid search (25%). And in 2016, email marketing generated $44 ROI for every $1 spent, which was up from $38 in 2015.
I am sorry you feel that way Glen, but the fact is we are working incredibly hard, and that’s all we can do. We have only released 1 theme, but that’s not the whole story. That theme has been updated constantly, and has become to backbone of our membership. The Divi Builder is our focus right now, and we want to keep making it better and better as it becomes the framework for our future themes. You can read more about our plans for the future of Elegant Themes here:
With email marketing, you are able to quickly and directly reach your current customers and leads on your email list. This direct communication means that you are not limited by the decreasing organic reach of social media. You don’t have to wait months to see organic traffic come to your site through the search engines. You also don’t have to buy PPC or social media ads to start seeing results. With email marketing, your email list becomes an important asset that you can continue to see benefits from for years to come.
“I have found through the years that agents do not have enough knowledge of how to guide their clients through real estate investing from their primary residence. I work with Business managers and accountants to share business and guide our clients together to gain wealth through real estate. Most people think you buy a house and live in it, sell it, and buy another one, but what if they kept that first house and bought another one and gained passive income from the first. I have clients for life because they trust I’m guiding them on the right path of when and what to sell based off of their needs and income desires in the future.”
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Press releases are a marketing tool underutilized by most small businesses. A press release is typically associated with print publication, such as newspapers and trade magazines, but can be used by small businesses to communicate with customers, informing them of a particular new inventory item or promotion. Unlike a newsletter or catalog, press releases focus on one message and are designed to inform readers and entice them to visit the business online or in person.

I agree with Mor Mester as I also found the article very useful. Email continues to be the most effective marketing tool, which can be smartly utilized with the effectiveness of a marketing automation tool. I invested in Aritic PinPoint marketing automation platform, which turned out to be a turning point for my business. It allowed me to set both the behavioral and demographic segments to be set up in the same module where campaign workflow steps are set up, which is the selling point of this tool as it reduces the need to build segments in a different interface. I selected this tool ass I found a number of its features to be satisfactory for my business. Thanks a lot for sharing! Cheers!
33. The power of press: If your business is featured in an online community publication, the piece is likely to include a link to your business site. Make that link a focused landing page geared toward the publication’s readership. This tactic can work well if you have a regular column, are being consulted as an expert, or are the subject of a piece.
By creating videos that demonstrate what you’re selling, you can garner additional interest in your product or services and give users an inside look at how exactly your product will solve their problem. In addition to having an overarching product demo video, you could also create a series of videos that take a deep dive into specific product functionalities.
“A great opportunity is to approach local animal shelters or rescue groups and offer to sponsor an adoption event. You give them money to pay for renting a space, tables and canopy shelters, maybe hire food trucks to be there, do advertising for them and then show up and work the event.  People love their pets — most people consider them members of the family.
For example, a local design school could send out emails to let them know about their new design class that has a limited number of seats. Many of their customers and potential leads may have missed out on this opportunity to attend the class, had they not revisited the website in time. The design school then can fill all the seats more quickly, instead of waiting for reservations to trickle in.
Because Wistia is a video hosting platform, publishing content strictly about how to use its product would only apply to people who were already customers. Videos like the one above, relevant to anyone who has an iPhone, help the brand create value for people who may not even be familiar with Wistia. If they learn something useful from Wistia once, they're more likely do it again, and may eventually come to the site ready to purchase a subscription.
You can easily personalize your email messages. From inserting a subscriber’s name in subject lines and email messages to creating emails that target customers’ individual interests and needs, there’s a wide variety of marketing tools and software available today that can help companies simplify and streamline the process of sending personalized emails to their customer base.
Or let’s say you’ve had an active customer who has purchased from you every 45 days or so for the last six months. Recently, he’s been MIA. No orders from the last 44 days. This is where a win-back campaign goes to work. An email would automatically be sent out after 45 days of no activity because you know, according to your store’s unique situation, that’s unusual for a healthy, active customer.
“One suggestion I offered my newer agents was to go to the mall or shopping center during the holiday shopping season and hand out business cards attached to a candy cane to everyone walking by. No need to wait in line to see Santa to get a candy cane. Spread a little Christmas cheer with the candy canes and hopefully pick up a new client or two for the new year.  Everyone loves a candy cane at Christmas!!
Not every lead will turn into your customer on first contact. One thing is for sure, they will likely buy from someone at a future date. It’s important you keep in front of them, so you can have the opportunity to reach them when they are ready to buy. Using a follow up email campaign after your initial consultation will keep your company in front of your prospect on a regular basis. This will in turn lead to some of them converting into sales when they get to a point where they are ready to buy. The fact that the email campaign is automated means that it requires little management from you.

Why is email marketing important? Compared to the many marketing channels available today to reach your target audience, email is the most effective channel for capturing attention, as well as engaging and connecting with prospects and customers to drive sales and revenue. No other channel is as successful at building strong customer relationships as email marketing.
In many cases, outbound techniques can get someone to think about you even if they haven’t thought about you yet, since many of the methods you use should have more of a “wow” factor to make your company stand out. Outbound communication is often highly targeted, with a call-to-action that is very obvious. As a result, good outbound marketing can push someone through the funnel at a faster rate, assuming they are closer to being ready to buy.  Inbound alone often does not drive someone to buy. Outbound gives them that extra nudge they need to drive a lead down the funnel.
One of the greatest advantages of email marketing is that it allows marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email marketing allows companies to tailor certain ads to certain customers. If a customer has shopped for a brand of shoes in the past, companies can email them coupons for that same brand knowing that they have already expressed an interest.
If there’s one function they serve, it’s to keep your company top-of-mind for your audience, and to remind them of your brand whenever you can. Any sales and engagement on top of that is a big plus, and you should definitely optimize these campaigns to improve engagement. But make sure you’re sending something compelling to keep your readers interested.
To kickstart our podcast episodes, Steli and Hiten pull from an ongoing Google Sheet full of founder relevant topic ideas that are constantly added to by everyone on the team. They’ll hash out a quick outline for the direction we want the episode to go in, jot down a couple of case study examples to pull from, and start recording a back & forth conversation.
Content works for us as a lead generation strategy, for a few very specific reasons. If you’re going all in on using content marketing as a primary lead generation tactic, you’ll need to put just as much time to content promotion as you will to the actual creation of it—because if none of your prospects every see your content, it’s not doing anything for your business.
Review platforms generally have a strong presence in organic search, making them a great opportunity to expand your brand presence and get noticed by the right people. When you encourage users to leave reviews on a third-party platform with strong SEO, you increase the chances of being found by qualified prospects in search -- without paying a dime.
Every now and then, you may want to send a dedicated email to a certain group of people. For example, if you're hosting a conference or event, you might want to send a dedicated email just to event registrants to alert them of any new event updates they should be aware of (like in the screenshot above). Or if your business is community based, it might be a good idea to send a monthly email to welcome all your new members. 

The giveaway generates leads via email subscriptions and social media engagement, and it's a win-win for eWebDesign. Whether a user wins or loses the giveaway, they will continue to engage with the brand in hopes of winning future giveaways. Meanwhile, eWebDesign can grow its email list to continue outreach to subscribers with more targeted content about CRO.
If you know how to create an Excel spreadsheet and you have Microsoft Word and Outlook as your email program, you can perform a mail merge that will allow you to send a mass email to customers, clients or other contacts. By merging data from your Excel spreadsheet into an email template, your can tailor your mass email so that it's personalized to each of recipient. Learn how to set up a spreadsheet with contact information and then merge it with an email message in Outlook.
Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result. The old ‘spray and pray’ method of sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to individuals.
Every now and then, you may want to send a dedicated email to a certain group of people. For example, if you're hosting a conference or event, you might want to send a dedicated email just to event registrants to alert them of any new event updates they should be aware of (like in the screenshot above). Or if your business is community based, it might be a good idea to send a monthly email to welcome all your new members. 
The low cost and relative ease of carrying out an email marketing campaign means that it is a tool that is accessible to almost any business. A small mechanic's shop can put together an email list and then send out coupons for oil changes or brake jobs. The scope and sophistication of these campaigns may not be as great as larger businesses, but that doesn't mean they won't be effective.

“A great opportunity is to approach local animal shelters or rescue groups and offer to sponsor an adoption event. You give them money to pay for renting a space, tables and canopy shelters, maybe hire food trucks to be there, do advertising for them and then show up and work the event.  People love their pets — most people consider them members of the family.
Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon: One way they get you to continually buy more products from them is by emailing you offers on a regular basis.
Order Status Emails — For companies with e-commerce sites, this series of emails keeps customers informed about the status of their orders and typically includes order confirmation, shipment confirmation, shipment tracking, delivery confirmation, and receipts. Transactional emails such as these typically have average open rates that exceed 75%; however, few marketers use these opportunities to build customer relationships and grow revenue.
A big thank you to all the business owners who shared their best tips for winning customers. Hopefully, you found one or two new business lead generation ideas that will help you improve the quality and quantity of leads entering your sales pipeline. If you have a great business lead generation idea that we haven’t already shared, please share it with our readers in the comments section below.
The biggest thing I have learned from A/B testing is the effectiveness of a pricing page in the lead generation process. Many B2B companies oppose pricing pages because they want visitors to request further information, and fear they will lose opportunities. In my lead gen efforts, I can confirm that total inquiries may go down a little bit, but public pricing pages have eliminated many leads that shop only with price as a decision factor.
“Too many people believe that the time has passed to successfully rank organically on Google. Specifically targeting ranking opinion articles for individual property addresses and then providing “the rest of the story” so the potential buyers can read your opinions of the property’s strengths and weaknesses. This works extremely well with very high-end or historic properties. The buyer gets to hear your tone and gets a feel for your personality as well as some honest insight about the property they’re considering buying.”
A major benefit of email marketing is that it often provides higher conversion rates than other marketing tactics. In fact, McKinsey reports that the average order value of an email is at least 3x higher than the average order value of social media posts. After developing an effective communication strategy, your business can drive more conversions through email marketing. By crafting well-written emails that end with a clear call-to-action, your brand can encourage readers to take the next step in the buyer’s journey, moving them closer to conversion.

Once you’ve chosen the type of email service you want to utilize, follow a few simple rules to assure success. Target people who are either current customers or who are likely to become customers. Be sure you’re reaching the people who are the decision-makers in their households. For example, if you’re promoting a food product, then target your email direct marketing to the person who buys the groceries and does the cooking. Finally, keep your marketing emails short, to the point and relevant. It’s worth doing some analysis to determine which email marketing services in the UK will best serve your needs.

In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon: One way they get you to continually buy more products from them is by emailing you offers on a regular basis.
While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.
We cannot currently send email sequences in bulk, because Nutshell's design is focused on how important it is to personalize messages. Nutshell seriously believe our customers will be more successful (in generating replies and in generating sales), if they give a tiny bit of consideration to the personalization of a note. Then what Nutshell does is automate the follow-up of those messages in your personalized thread.
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