Time-saving - through automation you can trigger emails to be sent to customers based on an action they have performed on your website - eg. send a welcome email when a user signs up to your website, or issue an email offering a discount incentive if user abandons an online shopping cart. Once you have developed a template you can reuse for numerous email campaigns.   
Undelivered emails - poorly designed emails may not get delivered. Emails that use certain spam keywords in the subject heading or content of the email are likely to be filtered out by email software and internet service providers. If you don’t keep your marketing lists up to date, you will find incorrect email addresses mean your messages won’t reach the right person.
Getting the best results from each email campaign requires a comprehensive strategy, effective implementation, and continual improvement of a number of components that work together to deliver against your campaign goals. The experts at FulcrumTech can help you develop that strategy, as well as improve and optimize all of your organization’s email campaigns. Email us or give us a call at 215-489-9336 and get started today!
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.[8]
The best of our business lead generation ideas are focused on direct mail and email campaigns on customers who have done business with us over the past five years. We also arrange these customers by their buying patterns, which again helps to create small, targeted lists that can then be personalized. Personalization is so, so effective when it comes to B2B. Within our email campaigns, we offer the customer an incentive such as a first look at a new collection, multi-buy offers, free samples books or an industry report.
Your “whales” are those customers who make large or consistent purchases from you. These customers are worth a lot and, better yet, they rarely require discounts to come back. To engage these customers, employ targeted email campaigns that court them and keep them buying—say and showcase how much you value their business, give them an 800 number if it makes sense, or offer a special loyalty program. And don’t forget to gather feedback on what they want to buy so you can sell it to them later.
Anniversary Emails — Celebrating a subscriber’s anniversary for joining your email list is another excellent opportunity for keeping your company top of mind and encouraging sales. On average, anniversary emails generated almost seven times more revenue compared to bulk mailings to the same customers in a study by Experian CheetahMail. See FulcrumTech’s review of a recent anniversary email sent by drugstore.com for an outstanding example of this type of email.
In order to sell, you need to convert and the key to email conversions is to nurture them using content. Like #2 above, the key lies in email list segmentation however, it helps to know what type of  content to use at each stage of the sales process. Once you nail that, your nurturing efforts will be much more effective and, your overall conversion rates will increase.
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To make sure everything is formatting correctly, click Send me a test email to receive a sample message. Toggle to Gmail and check the message. If everything looks good, return to that dialog box and click Send Emails. You’ll now see EMAIL_SENT next to each contact in the Merge Status column of your spreadsheet. If you want to perform another mail merge from that same spreadsheet, remember to delete that text from the Merge Status column of each recipient you want to email again. 
43. The last-ditch effort: Ideally any page of your website will have a number of prominent opt-in points, but what if someone manages to miss them all? In that case, you can capture their attention and their opt-in with an exit LeadBox™ popup. This appears only when someone moves to leave your page (and can be set to appear only once in a certain period so as not to get in the way of regular visitors). Make your most irresistible offer here and you’re likely to see a measurable boost in your website’s conversion rate.
We’ve learned a lot since our very first post that featured just a simple embed of an MVP video demo of Close.io. Fast forward to today, and we’re regularly publishing pieces like a 5,000 word guide to closing a sale, case study breakdowns of the most effective selling strategies at work in top B2B SaaS startups, and detailed takeaways from how several early stage startups are using cold calling to generate millions in sales.
Let’s begin by with the definition of a lead. What does a lead mean to your company? Many companies have different definitions depending on their sales cycle, but standard definition is a qualified potential buyer who shows some level of interest in purchasing your product or solution. For the leads that fill out a form, they often do so in exchange for some relevant content or a compelling offer.
Email makes it easy for your subscribers to share your marketing messages. With the click of a button, your subscribers can share your company’s email message, such as a promotional code or details of a special sale, with their friends and colleagues. Check out this recent NewsLever feature for tried-and-true tips to optimize the performance results of your referral email campaigns.
As an inbound marketing tactic, lead nurturing is all about understanding the nuances of your leads’ timing and needs. By getting these details right, you set yourself up for success. Lead nurturing introduces a tightly connected series of emails with a coherent purpose and full of useful content. In this context, lead nurturing offers more advantages than just an individual email blast.
Lead-Nurturing Emails — This type of email helps you move a lead through your sales funnel, while cutting the amount of time required by a sales team to educate prospects about your services and products. Lead-nurturing emails should be short emails with the main purpose of driving prospects to take action on your website. Click here for more information about setting up a successful automated nurturing or drip campaign.
With Solo Ad Traffic; it is vital to send all your traffic to an optin page. The whole point of solo ad traffic is generating good quality pre qualified leads that you can capture and followup with. This is your first priority. Many Focus too much on the Front End Sale, They dont build their List and this money is going in the drain! Your List is your equity, Money is in the List … We Use an This platform to build Our Websites, funnels, Optin Pages, it’s fully loaded with thousands of them, includes 100s of Marketing apps, Autoresponder, App builder, Niche funnels, Membership site builder & much much more and it’s Crazy Cheap comparing to clickfunnels! Check it Out Here.
Once you have Captured the lead, it is then a good idea to send your prospects to whatever it is you promised them. Could be a sales video, sales letter, free training; sign up to a webinar etc.. Always make sure You send a Welcome email, introduce yourself and Connect with your Leads, they need to trust you to spend their money with you… We use Maxbounty & One of Our Top CPA platform we use is This One, Check it Out, they have Awesome Offers, Pay on time always.
According to data from Omnisend, welcome emails have an average open rate of 45%. Though the data varies, first purchase automation generally produces 3-6 times more sales compared to a regular promotional email. In addition, though a series of welcome emails may perform better than a single send, engagement drops off after the first email in the series.
Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.
Using Leadberry is a cost-effective way to find out who is visiting your website. Leadberry is recommended by Google Analytics and can provide you with the names of the organizations visiting your site as well as the email addresses of the key contacts that you target. Knowing who has visited your website in real-time via email alerts, allows you not only to identify new leads visiting your site for the first time, but also existing prospects as they revisit during later stages of the sales process.
Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.
Are you getting the most from your email-marketing program? If you’re challenged by building a high-quality, permission-based email list and developing a winning email strategy to engage and convert your target market, FulcrumTech can help. From crafting effective promotional emails and email newsletters to implementing marketing automation and testing and optimizing your email campaigns, FulcrumTech’s team of certified email marketers will get the results for which you’re striving. Contact us and get started today!

Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender", along with a few other narrow definitions of transactional messaging. Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts. The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to engage customers: to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.
Getting started with your email marketing campaigns is easy. There are a variety of templates and tools at your disposal that can help you set up your first campaign in under an hour. Email automation tools also make it simple to set up drip campaigns that trigger certain email messages when individuals take a certain action like leave their shopping cart or visit the pricing page on your website.
Once you have a good mix of high-value content, including visual content, start promoting it on social channels. The more engagement you get, the more Google considers your content to be of high value, which in turn boosts your SEO rankings. Search engines look for natural links, so the more informative your content is, the more likely people will link to it naturally.

You can easily personalize your email messages. From inserting a subscriber’s name in subject lines and email messages to creating emails that target customers’ individual interests and needs, there’s a wide variety of marketing tools and software available today that can help companies simplify and streamline the process of sending personalized emails to their customer base.


Because search engines equate high-quality content with a high-quality website, creating content with value is very important. Conduct a content audit to see how many of your assets fall into the thought leadership vs. promotional category. That means making sure that your thought leadership content has substance to it. Lots of companies are jumping on the content bandwagon, so do it right: focus on quality over quantity, and on providing useful – not promotional – information.
The above example from Humble Bundle announces their end of summer sale with a limited offer. If the recipient buys a game within 48 hours, they get a specific title for free. The deadline of the offer is clearly stated in the subject line, so people receiving this email have greater incentive to open the email as soon as they see it in their inbox.
One element that continues to drive the effectiveness of email marketing is the availability of high quality, relatively low cost tools and service providers. Services such as MailChimp, Get Response, Aweber,  iContact, Constant Contact and other quality service providers offer a wide range of email capabilities and pricing options. This is a very competitive market and small businesses are the beneficiaries of a growing list of new features and capabilities offered by email service providers.
SlideShare is a community of visual presentations on almost any topic you can imagine, and it can be one of the most effective lead generation ideas when used correctly and if properly optimized. You’ve likely already produced content in the form of blog posts, case studies, whitepapers and webinars—all of which can be repurposed into a SlideShare deck.
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