The lifeblood of a small business comes from good customer service, and thank-you marketing emails are compelling and rewarding to patrons. Customers feel real value when a business takes the time to respond to their experience and ensure that all expectations were met. Thank-you emails should be customized to the consumer and include current and future offers, along with a small token of gratitude, such as a discount on the next purchase.
Software Developers will need to have a degree in some field of computer science. Most software developers working for email marketing services will be experts in HTML, Java, and other programming languages that are used widely on the Internet. A degree in marketing is not necessary, but could be helpful. Their clients will mostly be marketers, so understanding their needs can lead to more useful and responsive email programs.

For instance, if you have a sale going in a particular outlet, then you can send the email notifying about the sale only to the people living in that area. This gives you the full control of what you want the customers to see rather than using the same marketing content for all the audience. Segmentation helps in ensuring the higher conversion rates since it allows you to personalize the message according to the needs of the audience.
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The first benefit of email marketing is that email integrates easily with other marketing channels. For example, you can repurpose content from your email marketing campaigns into quick and effective social media posts to multiply your reach, without having to reinvent the wheel again and again. Data collection, sharing, and other features are also typically maintained with email, which makes for accurate and uninterrupted tracking and measuring.
But just one category continues to perform well year after year: email marketing. The reason is clear: For ten years in a row, email generates the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply the best bet for business growth.
Welcome Emails — These are the automated responses an organization sends when a new subscriber joins an email list. Welcome emails have among the highest open rates of all types of emails, so be sure your welcome emails make a great first impression of your organization’s email-marketing program. These emails are a huge opportunity to upsell, build credibility and trust, and enhance your brand. According to a 2012 study by Silverpop, one-third of U.S. online retailers fail to send a welcome email. This is your chance to have the recipient white-list your email as well as to improve your deliverability and stand out from your competition!
Spam filters are fairly straightforward. There is a long list of factors emails are scored on. If the email’s score gets too high, it’s flagged as spam by the email server. Unfortunately, every server is different and constantly changing. So what’s marked as spam on one server might not be marked as spam on another. As a general rule, you’ll want to avoid:
As your email list grows bigger, it gets harder to manage it using a standard personal or business email account. A good ESP helps you assign subscribers to different lists so that you can use segmentation more effectively, and prevents the dreaded possibility of accidentally putting your whole list in the open CC field. It’s also far easier to comply with the CAN-SPAM law (Controlling the Assault of Non-Solicited Pornography and Marketing law) that requires that you make it easy for people to unsubscribe and to process their request within 10 days. Email marketing services unsubscribe recipients immediately and automatically.
The first benefit of email marketing is that email integrates easily with other marketing channels. For example, you can repurpose content from your email marketing campaigns into quick and effective social media posts to multiply your reach, without having to reinvent the wheel again and again. Data collection, sharing, and other features are also typically maintained with email, which makes for accurate and uninterrupted tracking and measuring.
Market Leader owns one of the largest and best home valuation sites online; housevalues.com Homeowners use the site to check the value of properties they’re interested in selling. Market Leader then sends those exclusive leads out to agents who claim their zip code. This is one of the best ways to generate seller leads at the beginning of their decision process before other agents pitch them.
Setting up your account usually takes just a few clicks. In most cases, all you need to do is to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.
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Welcome Emails — These are the automated responses an organization sends when a new subscriber joins an email list. Welcome emails have among the highest open rates of all types of emails, so be sure your welcome emails make a great first impression of your organization’s email-marketing program. These emails are a huge opportunity to upsell, build credibility and trust, and enhance your brand. According to a 2012 study by Silverpop, one-third of U.S. online retailers fail to send a welcome email. This is your chance to have the recipient white-list your email as well as to improve your deliverability and stand out from your competition!

Because prospective buyers won’t always end up at your website as they start their purchase journey, it’s important that you establish a presence where they may show up. A great way to deliver high-value content to the correct prospects is through content syndication – a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. on other websites for greater reach and engagement. Through content syndication, your content appears on third-party sites and newsletters. And because most content syndicators deliver leads directly to your inbox, it’s a great way to keep leads coming in the door.
As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.

In order to maximize your opt-in rates, we recommend that you offer visitors a relevant free gift such as a report or an e-book as a way to say thank you for their sign ups. For example, if your product is in the weight loss niche and would like to target the weight loss crowd, give them a free weight loss report or an e-book in exchange for their opt-in. After they had opt-in into your own list, you can always do a follow up with them again and sell them your product line or introduce your service. You will find getting a sale easily with a great products or services which will benefit them.

Direct email or interruption based marketing involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.


Cross-Sell Recommendation Emails — Use customers’ purchase histories to create email campaigns with information about other products you sell that they may be interested in purchasing. For example, if a customer recently bought a smartphone, you know he or she may also be in the market for such accessories as cases, covers, and screen protectors. One study showed, for instance, transactional emails that include cross-sell items have 20% higher transaction rates than those without them.
BuzzSumo presents a wealth of information on this offer page to make the case for why brands should use the product. The page is loaded with examples and data about BuzzSumo to answer all of the prospect's questions without them having to pick up a phone and speak to a salesperson. Best of all, the trial doesn't require the user to enter their payment information, so users who sign up don't have to worry about an unexpected credit card charge.

When you send emails, the customers are directly exposed to your business and brand. The strategically designed email templates and targeted content help in creating brand value. This helps in keeping your brand top of the customers’ mind. Hence, if they want to buy a specific product or service. They can easily recall your brand and your business have better chances of converting those leads into paying customers.
Here’s an example: Let’s say we are marketing a conference. We have a plan to send five emails leading up to the conference to drive registration. Once a recipient registers for the conference, we need to remove them from the list! We don’t want to keep sending them the “register today!” emails once they have registered, right? They need to go to a different list, a list of registered attendees.
Since our partnership began back in 2015, it has been our job to provide a new look and theme for all visual assets across all of the various platforms & formats in which the club releases content. You may be familiar with our explosive paint clouds of Cobblers colours, to glowing gradients and dynamic shards, we’ve now provided a variety of seasonal graphics for the club, and look forward to raising the bar again for next season.

YES! We guarantee to deliver your Purchased traffic, we guarantee it’s going to be 100% real traffic (no fake clicks or bots here, We use clickmagick To clean & Deliver Your Traffic, If you are not using clickmagick, You SHOULD!), We never Guarantee results like conversions or sales because We dont know how leads will react to your offer. You are an Adult and You know How Advertising Works! 
One way to accomplish this is to actually mix in content with your promotions. Make your promotional emails focus on the sell or offer, and highlight this focus using your stand-out CTA. Then, maybe beneath the main offer, you can provide additional free content that supplements the offer, using a less eye-grabbing CTA. This gives customers an on-ramp to dip their toes in without pulling the trigger on a purchase, which may give you more opportunity to convert them later on.
Choose whether emails are sent as new messages to each recipient or as replies to your last conversation with each recipient. If you have no prior conversation with a recipient, the email will be sent as a new message. If you do have a prior conversation with the recipient, the email will be sent as a reply, and the Subject of your email campaign will be ignored, since the Subject of the last conversation will be used.
Lead nurturing also increases lead to opportunity conversion rate, drives more revenue, and shortens the sales cycle. It is about finding the right buyers at the right time. Lead generation brings buyers into the funnel, but lead nurturing and scoring sends them to sales so that your sales team can close the deal at the right time. In fact, according to MarketingSherpa’s Lead Generation benchmark report, companies who leverage lead nurturing see a 45% lift in lead generation over those companies who do not use lead nurturing.
Email is the undefeated, unstoppable KING of the marketing world.  [ ] A survey by Adestra found that 68% teens & 73% Millennials consider email as the preferred communication medium. This is why Email is King!  [ ] Email marketing efforts are measurable analyzing metrics like open rates, CTRs, delivery rates, bounce rates, & unsubscribes.  [ ] Emails work for every stage of the buyer’s journey - Awareness, Consideration, Decision.  [ ] Use email workflows to automatically send messages to subscribers after they take a specific action, to save time & maximize results at every stage of the buyer’s journey.  [ ]

P.S. If you’re saying YES, you want to grow your traffic exponentially, you want to make your promotions more targeted and successful, you’re tired of scraping by and dream of putting more money in your pocket, you’re looking for that breakthrough marketing “edge” that’ll jumpstart your profits – then what are you waiting for? Get your traffic now!​
The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.
TAB franchise owners often advertise free taster sessions on their sites, so local business owners (or anyone who stumbles on their site) can get a sense of how the TAB community can help them grow their business. We’ve found this to be an effective way of overcoming the hurdle of skepticism and to show the power of our service rather than explain it. With only 6% of business owners considering themselves “very trusting” of B2B vendors, the best way to market to them is by educating, not selling.

So, to sum up, even though email marketing is being largely ignored lately, because there are other, flashier, ways to promote your business online, it should never be underestimated. There are many reasons for sticking to this this tested and tried marketing method, as running a well organized email marketing campaign will help your business’ cause in more than one way. As I mentioned before, just make sure that you hire a right person for the job and your business will certainly reach new heights.
In order to sell, you need to convert and the key to email conversions is to nurture them using content. Like #2 above, the key lies in email list segmentation however, it helps to know what type of  content to use at each stage of the sales process. Once you nail that, your nurturing efforts will be much more effective and, your overall conversion rates will increase. 
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