There is a quick window of opportunity when it comes to customers opening your emails. They see your email in their inbox, and depending on how well the “From name” and subject line resonate, they decide whether to open the email or ignore it. A good open rate means that your customers know your brand well enough to want to hear from you, no matter the time of the day.
Also This is Marketing & Advertising = Numbers Game : So Keep building your Lists, Keep promoting your Offers, don’t give up … The More your Promote the better your ROI is going to be. If you though you can send few clicks and you make sales! WRONG! and You will waste allot of money … Clean Traffic = More Leads = More Sales … There is no Magic shortcut otherwise we would have used it for ourselves 🙂
Take advantage of your subscriber’s high level of engagement by showcasing customer testimonials or cross-selling relevant products, services, or events. In fact, Experian reports that transactional emails that include cross-sell items have 20% higher transaction rates than those without.asking for referrals within the email. You can also use order confirmation emails to ask your subscribers for referrals. For example, Skillshare includes a referral code at the bottom of their receipts to encourage their subscribers to refer their friends.
Mass personalization and customization is one of the biggest marketing trends for 2018 across all verticals and media. Email marketing services enable you to hop onto that bandwagon by making it easy to send automated personalized emails that are triggered by a specific action, such as when a customer makes a purchase or opens a customer service ticket. With email marketing services it’s easy to send every client an email with a personalized subject line, which has a 6% higher open rate than emails without personalization.
If there’s one function they serve, it’s to keep your company top-of-mind for your audience, and to remind them of your brand whenever you can. Any sales and engagement on top of that is a big plus, and you should definitely optimize these campaigns to improve engagement. But make sure you’re sending something compelling to keep your readers interested.
Access to educational content. Certain consumer products benefit from sharing additional context with customers. As developer Kathy Sierra argues in her book Making Users Awesome, no one wants to be “good at cameras,” they want to take beautiful photographs. Consider producing a free piece of content that contains tangible value for your target customers and will put them into a buying frame of mind. The best converting lead magnets offer something visitors can immediately apply and that highlights a gap your product can fill.
Press releases are a marketing tool underutilized by most small businesses. A press release is typically associated with print publication, such as newspapers and trade magazines, but can be used by small businesses to communicate with customers, informing them of a particular new inventory item or promotion. Unlike a newsletter or catalog, press releases focus on one message and are designed to inform readers and entice them to visit the business online or in person.
One element that continues to drive the effectiveness of email marketing is the availability of high quality, relatively low cost tools and service providers. Services such as MailChimp, Get Response, Aweber, iContact, Constant Contact and other quality service providers offer a wide range of email capabilities and pricing options. This is a very competitive market and small businesses are the beneficiaries of a growing list of new features and capabilities offered by email service providers.
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The above example from Humble Bundle announces their end of summer sale with a limited offer. If the recipient buys a game within 48 hours, they get a specific title for free. The deadline of the offer is clearly stated in the subject line, so people receiving this email have greater incentive to open the email as soon as they see it in their inbox.
Email marketing is a practical, low-cost marketing tool that combines convenience with technology. It provides small business owners with the ability to reach more customers, which in turn can result in increased sales. Most business owners today use email marketing campaigns to promote all sorts of services and products, from babysitting services to mobile phones and beyond.
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When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X -- especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business' logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event.
Emailing potential customers with links to customer success stories has been incredibly successful for us. A proper case study that demonstrates clear, quantifiable ROI for a specific industry or need, validates the work you do and sets your sales team up for success. Unlike whitepapers and eBooks, case studies are relatively quick and affordable business lead generation ideas to move forward with. Plus, they resonate powerfully with potential customers at all levels in an organization.
Using Leadberry is a cost-effective way to find out who is visiting your website. Leadberry is recommended by Google Analytics and can provide you with the names of the organizations visiting your site as well as the email addresses of the key contacts that you target. Knowing who has visited your website in real-time via email alerts, allows you not only to identify new leads visiting your site for the first time, but also existing prospects as they revisit during later stages of the sales process.
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.
Birthday/Holiday Emails — Sending birthday or holiday wishes to your subscribers is a great way to keep your organization top of mind. And because of the fantastic targeting, these emails tend to get a remarkable response. To send birthday wishes, you would have to collect date of birth information on your sign-up or subscriber profile forms. By also including a special offer or coupon in these emails, you can help boost interest and possibly new sales, as well. According to a study by Experian CheetahMail, birthday emails generated more than two times the revenue of bulk mailings to the same customers.
Getting the best results from each email campaign requires a comprehensive strategy, effective implementation, and continual improvement of a number of components that work together to deliver against your campaign goals. The experts at FulcrumTech can help you develop that strategy, as well as improve and optimize all of your organization’s email campaigns. Email us or give us a call at 215-489-9336 and get started today!