“Good old fashioned sales letters. There’s a difference between direct mail and drip mail. Most of the time, in real estate, we call drip mail, direct mail. For instance, sending postcards twice a month to a geographic farm isn’t really direct mail (despite us calling it that) because it usually isn’t angling for a “direct response.” To the contrary, it’s more about creating top-of-mind awareness and branding. Direct mail, on the other hand, has more to do with organizing a vetted/scrubbed list of ideal recipients and then delivering a calibrated letter (or a few letters in a row) that are designed to get the recipients to take action within a relatively short time frame.
Let’s begin by with the definition of a lead. What does a lead mean to your company? Many companies have different definitions depending on their sales cycle, but standard definition is a qualified potential buyer who shows some level of interest in purchasing your product or solution. For the leads that fill out a form, they often do so in exchange for some relevant content or a compelling offer.
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
Based on all the information we have gathered during our in-depth research we assign a magic score to each vendor. This is based on factors that affect any solo ad purchase (for e.g: CPC, Sales, Conversion rate etc). We use our proprietary algorithm to do this. As a rule of thumb, higher the Magic Score, better the solo ad experience is going to be.
Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA that asks readers to head back to your website to take a specific action. If you really want to make your CTA stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Make a great first impression with a welcome email. When someone signs up to your mailing list, the first thing they should receive from you is a welcome email. By sending a welcome email, you are building your brand and credibility with your customer. Plus, this lets your customer know that you will be emailing them and gives them an opportunity to white-list your address. This email is easily automated, so no excuses. All email subscribers should receive your welcome email upon subscription.
According to research from Clutch, newsletters are the most popular type of email, with 83 percent of companies sending them. These emails are typically sent on a consistent schedule (weekday mornings tend to be the most popular with brands) and will often contain either content from the company blog or website, links curated from other sources, or both.
“When doing SEO, focus on building links back to your site from sites that are relevant to your business. If you’re selling houses, then getting a link to your site from a blog on Realtor.com is going to drive your site up in the Google search rankings. Whatever you do, don’t perform shady backlink building practices, such as buying 500 backlinks for $20 on Fiverr. SEO won’t produce leads for your business immediately, but over time your organic lead flow will increase, which will drastically improve your ROI on your business. “
The first benefit of email marketing is that email integrates easily with other marketing channels. For example, you can repurpose content from your email marketing campaigns into quick and effective social media posts to multiply your reach, without having to reinvent the wheel again and again. Data collection, sharing, and other features are also typically maintained with email, which makes for accurate and uninterrupted tracking and measuring.
While social media platforms and PPC ads limit the amount of characters you are allowed to use in your brand messaging, email has no character limits. Now, this doesn’t mean that you should abuse this feature by sending novel-length emails to your customers and leads. However, it does mean that you can take advantage of the opportunity to present a longer and more detailed message when necessary. You should always consider the goal and purpose of your email when crafting the content, but keep in mind that you have a bit more space than other channels might allow.
Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.
Digests should be easier to consume than newsletters because they generally consist of lists and links. That helps subscribers scan the email quickly and click on the parts that they are most interested in. The goals of a digest and a newsletter will most likely overlap. Remember to place the most important call-to-action at the top and measure clickthrough rate and conversions. If your goal is to drive traffic to specific pages, monitor CTR closely and don’t forget to optimize the pages to which you are sending visitors.
I agree with Mor Mester as I also found the article very useful. Email continues to be the most effective marketing tool, which can be smartly utilized with the effectiveness of a marketing automation tool. I invested in Aritic PinPoint marketing automation platform, which turned out to be a turning point for my business. It allowed me to set both the behavioral and demographic segments to be set up in the same module where campaign workflow steps are set up, which is the selling point of this tool as it reduces the need to build segments in a different interface. I selected this tool ass I found a number of its features to be satisfactory for my business. Thanks a lot for sharing! Cheers!
One is by occasionally emailing clients about updates or changes in prices – these can be automated and don’t require too much input. The second way is much more labour intensive but can reap far greater rewards and includes educated the subscriber on the advantages of a particular product. This requires you to design personalized pitches taking into account the customer’s needs and the best way of selling to them.
Also, another reason why this kind of marketing is important for any business and should not be ignored and forgotten is that it is very inexpensive. You can incorporate it into any kind of marketing plan that your business might have, without having any additional costs. This way, if you get anything from email marketing, you will, basically, get something for nothing. Creating profit, without spending any money, is something that every serious business will take into consideration.
Unlike the aforementioned email campaign types, on-event emails are triggered by recipient action. These emails usually focus on continuing the customer journey, by incentivizing existing customers to keep interacting with your brand. On-event emails can be some of the most lucrative for marketers as they focus on the behavior of the customer and offer a more personalized experience.

When using pay-per-click advertising create a plan with budget expectations and performance targets such as cost per lead and cost per sale. If after three months, with AB testing to refine and improve, you’ve not gotten below those targets then pause to reconsider the channel. A good benchmark for cost tolerance per sale is to invest up to 25% of the lifetime value of a customer account. This will get you moving in the right direction.
You have read every eBook and website you can find to make your Internet marketing business a success. You have invested a ton of time and a lot of money, too. And, to add insult to injury, you have even put your faith in an Internet marketing agency, only to find that they have basically taken your money without giving you any results. Talk about frustration!

Email makes it easy for your subscribers to share your marketing messages. With the click of a button, your subscribers can share your company’s email message, such as a promotional code or details of a special sale, with their friends and colleagues. Check out this recent NewsLever feature for tried-and-true tips to optimize the performance results of your referral email campaigns.

You can easily segment groups of your prospects and customers and send them specific marketing messages that target their personal needs and interests. By segmenting your email list, you can take the personalization of your emails to a whole new level. Demographic, geographic, and behavioral (e.g., past purchases) are a few of the types of data that you can use to target different segments of your email list and send more relevant and personalized email content.


“You can become members of the town and county Chambers that your office is in, as well as nearby areas or counties that you serve or have offices in. Similarly, you can look into becoming a member of a Destination Marketing Organization (DMO) or Convention & Visitors Bureau (CVB). Sometimes these are the same as the Chamber and other times they are a separate entity.”


Display ads are typically highly targeted to different demographic or behavioral actions. You can select where you want the ads to be seen by choosing an online publication that you feel is a place where your leads spend time, or you can also leverage re-targeter ads that can cookie a lead that views your site. With re-targeter ads, once a person gets cookied, your ads appear on other sites that he or she visits afterwards. Through online ads you can reach more of your target audience, educate potential prospects, and drive leads. Display ads also serve a purpose at every stage in the funnel—building brand and audience at Top of Funnel, educating and helping evaluation at Mid-Funnel, and increasing conversions at Bottom of Funnel.  
One of the greatest benefits of email marketing is that email allows you to personalize your messaging and offering to reach the right audience at the right time. Not only can you use segmentation to ensure that readers are getting the most relevant and effective content, but you can also address readers by name and speak directly to them. Your email subscribers are more likely to respond to content that seems like it was written just for them. In fact, according to HubSpot, emails that include the first name of the recipient have higher click-through rates than those that don’t.
One of my best business lead generation ideas is still business networking. I love digital and it’s right at the heart of what I do, but face-to-face contact can’t be beaten for impact and the ability to have a two-way conversation. Being an experienced presenter I regularly offer to present for free at events too. I always keep it informative and non-salesy, and I tend to find that even a third-hand recommendation from someone who saw my presentation and told a friend, can be warmer than a complete stranger coming to my website.
Birthday/Holiday Emails — Sending birthday or holiday wishes to your subscribers is a great way to keep your organization top of mind. And because of the fantastic targeting, these emails tend to get a remarkable response. To send birthday wishes, you would have to collect date of birth information on your sign-up or subscriber profile forms. By also including a special offer or coupon in these emails, you can help boost interest and possibly new sales, as well. According to a study by Experian CheetahMail, birthday emails generated more than two times the revenue of bulk mailings to the same customers.
×