With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.
Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon: One way they get you to continually buy more products from them is by emailing you offers on a regular basis.
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Brand awareness is one of the most important benefits of email marketing. Email marketing helps you increase your brand awareness by getting your email messages into the inboxes of potential new customers. The more consistent your communication is with your email subscribers, the more likely they will be to think of your business when they are looking for your products or services.
A Return Path study of re-engagement campaigns found that around 12-percent of those receiving re-engagement emails read them. If these numbers seem small to you compared to the other types of emails on this list, consider that re-engagement campaigns are meant to win back customers that are inactive or uninterested. Getting 12-percent of these customers engaging with your brand again is no small feat.
The self-directed buyer’s shields are up, and they are ignoring your messages. Developing a relationship to cut through the noise is critical.  Not all leads that go to sales are ready to buy, so you have to make sure that you have in place a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is self-educating. Through paying attention to your MOFU efforts through tactics such as lead nurturing, you can continue to have a relevant conversation with prospects long after your lead generation efforts.
Email marketing services make it far easier to produce beautiful email newsletters and emails of all types that match your business branding and are eye-catching and appealing. Consistent branding is important, so ESP templates make that easy to deliver. The best ESP providers offer a range of templates and drag-and-drop elements that make it simple to design an attractive e-newsletter or sales emails. With email marketing services you can include images, video content, and many different fonts, and place them in exactly the right spot for maximum effect.
As your email list grows bigger, it gets harder to manage it using a standard personal or business email account. A good ESP helps you assign subscribers to different lists so that you can use segmentation more effectively, and prevents the dreaded possibility of accidentally putting your whole list in the open CC field. It’s also far easier to comply with the CAN-SPAM law (Controlling the Assault of Non-Solicited Pornography and Marketing law) that requires that you make it easy for people to unsubscribe and to process their request within 10 days. Email marketing services unsubscribe recipients immediately and automatically.
Cross-Sell Recommendation Emails — Use customers’ purchase histories to create email campaigns with information about other products you sell that they may be interested in purchasing. For example, if a customer recently bought a smartphone, you know he or she may also be in the market for such accessories as cases, covers, and screen protectors. One study showed, for instance, transactional emails that include cross-sell items have 20% higher transaction rates than those without them.
The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.
The combination of CRM and email marketing is similar to that of integrating sales with the marketing department. The clear benefits of this combination include improved sales visibility, unified contact list, and actionable triggers. Actionable triggers further help build customer loyalty by sending birthday cards, and holiday wishes using customer data stored in the CRM.
Lead generation email campaigns are a series of emails based on varying first points of contact. Whether a new user has visited a company’s site or requested more information, a well-crafted automated drip campaign can turn those leads into sales. Use of an email marketing platform can help lead a prospect through a company’s sales process and drive them back to the products or services they viewed while using the company’s website initially.

The welcome email has become a very common practice for most organizations—and for good reason! This type of email content boasts the highest open and engagement rate. Today’s customers and new subscribers expect to see this type of email appear in their inbox after their first purchase or subscription. Exceed their expectations by sending an outstanding welcome email or welcome email series.
Email marketing is an important marketing tool for any small business. Let’s get that on the table up front. Although it may not be as glamorous as social media marketing platforms like Facebook, Twitter, LinkedIn, or Instagram, it has proven to be more effective for delivering conversions and higher ROI. When small businesses are looking for a cost effective, shareable, measurable form of marketing, the benefits of email marketing place it right at the top of the list.
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