Blogging can be done in three different ways, the first one being of course on your own website. Blog consistently and try to publish new posts on the same days. This way your audience gets to know your schedule and know when to return for fresh content. Traffic to your blog, however, is not the only thing, you need to convert those readers. Your readers are interested in the thing you write about, but they are most likely not on your email list yet. Try adding relevant call-to-actions to your blog posts!
Your leads and customers are more likely to read and take action on your marketing emails because many of them are looking forward to receiving this type of communication from you. In fact, according to Marketing Sherpa, 72% of U.S. adults prefer to receive email communications from companies. This is compared to only 17% of U.S. adults who prefer communication through social media channels.
Customer referrals should be one of your key sources of new business. This means keeping in touch with your existing customers to ensure you are well placed to get referrals. Kyle Porter advises keeping the conversation informal. For example, “Hey John, we’ve got a killer new feature coming out that does X & Y. Which other marketing execs do you think would find this interesting?”
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
This simple WordPress mailing list management widget (plugin) sends emails with “Subscribe” and “Unsubscribe” subject for newsletter opt-in and double opt-in email list management. New mailing list subscriptions are written in WordPress sidebar and new subscribers details are gathered into your bulk email software or mailing list management software. The email list widget works with common bulk emailers and with SendBlaster’s newsletter software subscription management with custom field integration, for email merge purposes. The widget adds an options tab to customize settings:
We always do our best to fulfill our service quality in delivering the number of clicks which you have ordered. However, as there are many factors that result in poor opt-in rates such as product is irrelevant or unattractive, the landing page look like a scam or copy writing of the landing page is not right. Thus, we do not guarantee the opt-in rates.

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Great Article! I totally agree with Ryan, Point number 17. In order to sell effectively, you’ll need to constantly generate high-quality leads that you can convert to customers: leads that your salespeople can take, contact, meet and make sales with. This can even be fully automatic but your leads still need to be high quality. I have used a tool called AeroLeads and it really help me a lot for my business growth.
Sales Development reps (SDRs), also often called Inside Sales or Lead Qualification reps, are focused on one thing: reviewing, contacting, and qualifying marketing-generated leads and delivering them to Sales Account Executives. Simply put, SDR teams pass the baton from Marketing to Sales. Why do it this way? Because you want to make sure every single lead Marketing passes to your Sales team is as qualified as possible. Your SDRs should take the time to help each and every lead, offer them value, make a positive impression, create future demand, and become a trusted advisor. This step is critical in the lead generation process because you don’t want to treat your leads as blank faces to be simply questioned, qualified, and harvested.
You can easily segment groups of your prospects and customers and send them specific marketing messages that target their personal needs and interests. By segmenting your email list, you can take the personalization of your emails to a whole new level. Demographic, geographic, and behavioral (e.g., past purchases) are a few of the types of data that you can use to target different segments of your email list and send more relevant and personalized email content.
Campaign Monitor customer Rip Curl utilized segmentation and dynamic content to deliver the right message to the right person. For example, they know the gender of their subscribers and where they are located geographically, so they can ensure that females in the United States receive a promotion about bathing suits during the summer months and males in Australia receive an email about wetsuits during the winter months.
Email marketing is important for many reasons. For example, it is important because it is highly adaptable. You can make the emails that you send to promote your business so that they suit any need that you might have. You can target many different social groups and adapt the content accordingly. Since the business world is constantly changing, you have to be able to respond quickly to any changes that the marketing experts present.
Ocreative is a Milwaukee marketing agency, with expertise and broad experience in developing digital marketing strategies, and growing their online presence, for their clients. The company’s core values include offering the highest level of customer service, award-worthy quality, and performance that surpasses client expectations. Ocreative is located just outside Milwaukee, and works with clients locally, nationally, and globally. Their clients have access to some of the most fun and knowledgeable professionals around – ones who inspire, educate, and problem solve. The agency provides marketing and brand strategy, advertising and design, website design and social media, and video expertise to their clients, fulfilling their desire for business growth, and their aspiration to make a mark on their industry.

It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.
Sometimes the relationship results in a strategic announcement; other times it's as simple as a joint webinar. Let's use the latter for an example of how co-marketing emails work, and why they're so beneficial: Let's say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.
All this time spent not focusing on your business is lost revenue, and a lost opportunity to connect with your customers on a personal level. One of the most significant advantages of email marketing for small businesses is the efficient use of time and budget. Designing a professional email marketing campaign is not complicated, or time-consuming. Sending emails to many subscribers is also still cost-effective.
It's Automated: Once you set up lead nurturing, emails are sent out automatically according to your schedule as new leads come in. This leads to a high return on a low investment. You might launch the campaigns and forget about them, but the emails will be doing the work for you, helping you qualify leads and push them down the sales funnel faster.
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email[1] to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products,[2] and highlighted the potential of marketing through mass emails.
It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.

You can easily personalize your email messages. From inserting a subscriber’s name in subject lines and email messages to creating emails that target customers’ individual interests and needs, there’s a wide variety of marketing tools and software available today that can help companies simplify and streamline the process of sending personalized emails to their customer base.
Generates Less Concurrent Buzz: With dedicated sends to your entire email database, you can generate a lot of buzz around your brand. There is an explosion of engagement resulting from the simultaneous forwarding and social media sharing (especially if you have Twitter, LinkedIn and Facebook sharing links in your email). Lead nurturing cannot quite achieve the same buzz effect because it is programmed to schedule fewer emails to segmented audiences. So while there will still be sharing, you won’t see a huge spike in traffic and conversions on a specific day. Rather, the visits and leads will trickle in.

These are emails that are triggered after a customer completes a certain action. It could be that they’ve abandoned a cart on your site, so a few days later you send a transactional email reminder to checkout. Alternatively, after signing up for a webinar on your site, the customer receives a transactional email with a thank you and their login details. Any circumstance where a transaction takes place is a perfect opportunity to send this kind of email.
Just be careful of trying to “sell” to people you meet. Instead, go to an event you’ll truly enjoy, engage in the flow of conversation and when you get the “what do you do?” question, give them an answer that truly makes your real estate services shine.  Even if you don’t get any new leads, you’ll spend time doing things you love. How can you go wrong?”
A good-performing website converts between 7-14% of visitors and is optimized toward this goal. A lot of people think that beautiful websites are better, but studies show that even ugly, but functional websites can be just as successful, if not more successful at converting leads. My basic strategy for optimizing website conversions for lead generation in the B2B space is to:
Designing the look and feel of the email is an important but tricky process. The choice of images and text must reflect the demographic that is being marketed to. The email needs to grab the reader's attention and draw them into the details of the sales pitch as quickly and succinctly as possible. If the email is confusing or boring, readers are likely to delete it before reading too far into it. All of that effort is then wasted.
Anika is a post graduate in finance but her love for social media turned her into a marketing professional and she began her journey as a social media marketer and content writer. She started Anika J Virtual Assistant services to help the women entrepreneurs and mumpreneurs in making an engaging online presence through creating an effective social media strategy and content.
Lead-nurturing emails are typically a series of related emails that are sent over a period of several days or weeks. The idea is to move leads through your funnel and convert them into customers, all through an automated series of helpful content. Not only can these emails help to convert, they also drive engagement. According to HubSpot, lead-nurturing emails generate an 8 percent click-through rate compared to a 3 percent click-through rate for general emails. These email sequences are also great time savers for your team. You set up your series once, and if it’s successful, deliver qualified leads to your sales team without much hands-on work.

Email marketing services can directly improve your business. For starters, the built-in CAN-SPAM law compliance means that you won’t have to worry about falling foul of the law. Only contacts that have explicitly opted in will be added to your email lists and every email will automatically include the necessary unsubscribe options so that you adhere to anti-spam regulations.


Undelivered emails - poorly designed emails may not get delivered. Emails that use certain spam keywords in the subject heading or content of the email are likely to be filtered out by email software and internet service providers. If you don’t keep your marketing lists up to date, you will find incorrect email addresses mean your messages won’t reach the right person.
“As an investor I look for certain things in a Realtor that a first time homebuyer doesn’t necessarily need. I want a Realtor who is either an investor themselves or has at least 2 years of experience working with investors. The Realtor needs to be a strong negotiator, know the market and not be timid about submitting conventionally low offers. I look for a Realtor who thinks outside the box, has access to off market listings and has a strong network including lenders and title companies.”
Email is a cornerstone and key component of every marketing campaign. Whether you are hosting an event, sending out a new piece of content, promoting a new service offering, or staying in touch with customers, email should be one of your main forms of communication. According to MarketingSherpa, the most used lead generation tactic is email marketing, with 81% of respondents citing it as the most effective channel. By putting your content in front of prospects, you can find people who might not be looking for you.
As we move further into digital transformation, businesses are realizing that this world no longer belongs to marketers, but to consumers—the people who choose what to click on and what to ignore, with the ability to actively avoid advertisements they don’t want to see. While this complicates the strategy marketers use to cultivate interest, there’s still great potential in consumer-focused lead generation ideas.
As their name suggests, these emails are used to nurture leads through the marketing funnel into a position of sales readiness. For example, let's say you sent your list a marketing offer email. You might then set up a lead nurturing workflow that triggers another email about a complementary offer or piece of content to everyone who converted on that initial offer. The logic is simple: By identifying a particular group of contacts that you already know are interested in a specific topic, you and can follow up with more relevant and targeted content that makes them more likely to continue their relationship with you.
Your use of influencer marketing in your lead generation ideas doesn’t have to be passive. Reach out to influencers to obtain an exclusive interview. Create content around that interview. As you do more interviews, create a highlights piece of content. Repurpose interviews into video content, quizzes, visuals and other lead-generating content types.
“If you include a free gift for taking the survey, your data will be biased toward people who just want the free thing,” writes Levesque in his #1 national bestseller, Ask. “If you do want to offer some individual incentive to increase your survey uptake, that incentive should be a discount off the paid solution to their problem in exchange for their feedback.£

How frustrating is it to book a flight or register for an event and not receive an automatic confirmation email? I know that personally, every time I make an online transaction, I wait impatiently to see that my transaction was complete. After all, nobody wants to worry that they're first payment wasn't processed, only to click the payment button again and get charged twice.
As a Real Estate Sales and Marketing Analyst at Fit Small Business, Emile is responsible for the editorial direction of the site’s real estate content as well as curating actionable insights from top producing agents and brokerages from across the country. A licensed New York City Real Estate Agent and veteran of the marketing department at Tishman Speyer, Emile has been involved in every aspect of residential real estate from brand new developments to pre-war rentals and resales. Emile also regularly provides market insights and commentary for publications like Realtor.com, Fox News, Yahoo, and US News & World Report. When he’s not writing or editing, Emile enjoys collecting vintage furniture and playing his guitar.
For example, email marketing services like MailChimp and ActiveCampaign allow you to track your open rates, read rates and click-through rates. Since email is the preferred method for business communication, special attention to these rates are required for small business lead generation. In addition, these platforms have some great training for b2b lead generation best practices.
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