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Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Depending on the form, these kickback emails are often referred to as thank-you emails. These emails are mainly for the sake of fulfilling your promise to the user, and storing the information you promised them safely in their inbox.
The lifeblood of a small business comes from good customer service, and thank-you marketing emails are compelling and rewarding to patrons. Customers feel real value when a business takes the time to respond to their experience and ensure that all expectations were met. Thank-you emails should be customized to the consumer and include current and future offers, along with a small token of gratitude, such as a discount on the next purchase.

One is by occasionally emailing clients about updates or changes in prices – these can be automated and don’t require too much input. The second way is much more labour intensive but can reap far greater rewards and includes educated the subscriber on the advantages of a particular product. This requires you to design personalized pitches taking into account the customer’s needs and the best way of selling to them.
Display ads are typically highly targeted to different demographic or behavioral actions. You can select where you want the ads to be seen by choosing an online publication that you feel is a place where your leads spend time, or you can also leverage re-targeter ads that can cookie a lead that views your site. With re-targeter ads, once a person gets cookied, your ads appear on other sites that he or she visits afterwards. Through online ads you can reach more of your target audience, educate potential prospects, and drive leads. Display ads also serve a purpose at every stage in the funnel—building brand and audience at Top of Funnel, educating and helping evaluation at Mid-Funnel, and increasing conversions at Bottom of Funnel.  
Here’s an example: Let’s say we are marketing a conference. We have a plan to send five emails leading up to the conference to drive registration. Once a recipient registers for the conference, we need to remove them from the list! We don’t want to keep sending them the “register today!” emails once they have registered, right? They need to go to a different list, a list of registered attendees.
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As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels. What are the advantages of using email? Check out this list of reasons why email marketing is king for business owners.
It's Timely: Study after study shows that email response rates decline over the age of the lead. In his Science of Timing research Dan Zarrella, HubSpot’s Social Media Scientist, discovered that there is a positive correlation between subscriber recency and CTR, one of the key metrics of engagement. You need to use lead nurturing campaigns to take advantage of this dynamic.
If you’re not able or willing to commit to a newsletter, another email solution is to find relevant and quality newsletters published by others and pay to have your advertisements included in them. Such newsletters are often high-quality, upscale publications that have established and growing readerships in specific age groups and income groups. They also target groups based on variables such as gender, education level or geographical location.
“If you include a free gift for taking the survey, your data will be biased toward people who just want the free thing,” writes Levesque in his #1 national bestseller, Ask. “If you do want to offer some individual incentive to increase your survey uptake, that incentive should be a discount off the paid solution to their problem in exchange for their feedback.£
Every marketer has their own favorite lead-generation tactics, and you probably won’t have the opportunity to try every single one of the above ideas. There are, however, 4 aspects of lead gen in particular that we at LeadPages have found effective for nearly every type of business. Download our 4-Step Lead Machine video tutorial to see them in action:
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No matter what type of email you’re sending, the bottom line for every type is value. Every email should provide something valuable to your audience, whether that’s a perfectly timed offer, a lead-nurturing message tailored to where the user is in your funnel, or a newsletter packed with interesting, relevant content. And because user experience matters, it should be easy for users to see that value quickly through simple, easy-to-read and mobile-optimized messages.
So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is and, hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience. If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process.
If every subscriber on your list turned into a customer, you’d be in small business heaven. Unfortunately, that’s probably never going to happen. However, you can increase your sales by focusing the right email campaigns on the right people. The secret to doing this is email list segmentation, a process that enables you to nurture each of your list subscribers with the right message at the right time, eventually moving each through your funnel to becoming a customer.
SendBlaster is a free bulk email software, a mass email marketing program and a bulk emailing sender. In today’s Internet marketing strategies, being on search engines is not enough: sales are a matter of trust. Web visitors become customers when you give them the content they’re searching for. Emailing and sending personalized content is legal when you gather new mailing list users, using free opt-in subscription modules in your websites. When you catch interested subscribers the key for a winning and cheap email marketing is to mass email the prospects using a bulk email blast software as an email marketing program: the free mass email newsletter sender will automatically deliver mass emails and personalized emails to subscribed users in your emailing list. Turn occasional website visitors into recurring users and customers by sending legitimate and confirmed bulk email newsletters, updates and targeted email offers: using a downloadable bulk mailer software on your PC.
That was an insanely valuable blog post! Please keep and continue your good work ,Keep posting these type of interesting articles.This post is very helpful.I have been examinating out some of your articles and it’s pretty clever stuff.I need to thank you for this wonderful Article and aslo Thanks for this valuable information and all the guidelines you provided.
“Because original data is worth it, many people will be happy to subscribe to your blog in exchange for the report. In addition, you can share the report with all of the participants in the survey, who will likely share the report with their audience. This quickly magnifies the impact of your marketing efforts, building your email list and helping your brand build a reputation as a source for interesting and original data”, said Cara Hogan, Content Strategist at Zaius.

Within the deck itself, it’s important to include some sort of call to action to drive leads. SlideShare allows you to place links between the fourth and last slide, which you can easily do with PowerPoint or Keynote. In addition to the embedded links, use visual calls to action, like arrows and buttons in combination with text, to be loud and clear about the action you want people to take.
Most email marketing providers include split testing or A/B testing in the platform so that you can test multiple elements including different subject lines, the inclusion of video content, different email formats, and many other aspects. Split testing is one of the best ways to optimize your email marketing and nearly half of marketers use it to test alternate subject lines. By taking advantage of the split testing capabilities of your ESP, you can increase your email open rates and engagement success.
To find the right podcasts and radio shows you should be pitching on interviews, start with the roundup lists like this one that you’ll find from a quick Google search. If you’re not already a podcast or regular radio show listener, ask around and probe other people in your industry to get a sense of which shows they listen to—or have been interviewed on before.
For example, what’s an R0 F0? Well, it’s someone who has never ordered but just joined your email list. How about an R7 F10 M1000? That’s probably a loyal buyer: 10 orders which total $1,000, the most recent being a week ago. And an R400 F10 M1000? Unfortunately, that’s a former loyal buyer, a “defecting customer,” who’s very far along in the customer lifecycle curve. She’s slipping away and hasn’t bought in more than a year.
Email has been shown to generate a better ROI compared to other marketing channels. A survey by the Direct Marketing Association and Demand Metric of marketers in the United States showed that email achieved a median ROI of 122%, which was more than 4 times higher than other marketing channels, including social media (28%), direct mail (27%), and paid search (25%). And in 2016, email marketing generated $44 ROI for every $1 spent, which was up from $38 in 2015.

Your brand is your business’ promise to your customers to deliver a consistent product or service. Creating a voice for your brand and delivering it to your prospective customers on a regular basis is an important first step in establishing your business in their minds. Although there has been some debate about the rule of seven, general consensus is clear that when the right people see your brand multiple times, they are more likely to convert from prospects to customers.
Cross-Sell Recommendation Emails — Use customers’ purchase histories to create email campaigns with information about other products you sell that they may be interested in purchasing. For example, if a customer recently bought a smartphone, you know he or she may also be in the market for such accessories as cases, covers, and screen protectors. One study showed, for instance, transactional emails that include cross-sell items have 20% higher transaction rates than those without them.
The best email marketing services provide valuable features that help you make the most of your email marketing campaigns and improve your business in a number of ways. Using a top-rated email marketing service such as aWeber or GetResponse lets you take advantage of better email design, contact organization, analytics, and segmentation while avoiding the risks of being blacklisted as a spam account. Learn more insights and compare email marketing platforms on Website Planet.
Finding leads can be expensive and time-consuming. However, by driving traffic to the right landing page, you can capture your own leads. Instapage makes it quick and easy to create professional lead capture landing pages using an intuitive drag-and-drop page builder. Choose from over 200 stunning templates and test the performance of multiple pages to maximize the number of customers you reach using Instapage’s metric tools. Click here to try it free for 14-days.
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